Brand Manager

2 weeks ago

Bangkok, Bangkok, Thailand ANCOR THAILAND Full time ฿900,000 - ฿1,200,000 per year

Overview

We are seeking a dynamic and creative Brand Manager to lead the development and launch of an exciting new premium beverage ingredients brand. This is a rare opportunity to shape a brand from its very beginning — from concept and positioning through to full market introduction and post-launch growth.

The brand will cater to premium cafés, bars, and restaurants, both within Thailand and in international markets. This role requires a forward-thinking marketer who combines strategic vision with hands-on execution, capable of turning creative ideas into a compelling and cohesive brand experience.

Key Responsibilities

  • Take full ownership of the brand creation process — from conceptual development, market positioning, and naming to visual identity, brand narrative, and customer experience.
  • Partner closely with cross-functional teams including Marketing, R&D, Design, and Sales to ensure the brand reflects the company's innovation DNA and meets the evolving needs of the beverage industry.
  • Develop brand assets and launch materials such as brand guidelines, product catalogs, digital content, and marketing collateral.
  • Lead the planning and execution of go-to-market activities, including campaigns, launch events, trade shows, and industry collaborations.
  • Manage relationships with creative and PR agencies, event partners, and external stakeholders to drive effective brand communication and visibility.
  • Oversee brand storytelling and content development across digital and traditional channels to build awareness and emotional connection with target audiences.
  • Continuously track and evaluate brand performance, market feedback, and competitive trends to optimize strategies and ensure long-term brand success.

Qualifications

  • Solid experience in brand development or management, ideally having led the creation or launch of a new brand from concept to execution.
  • Deep understanding of brand strategy, design principles, and consumer experience.
  • Prior exposure to the F&B, hospitality, or premium lifestyle sectors is highly desirable.
  • Strong project management skills with the ability to coordinate multiple stakeholders and meet deadlines in a fast-paced environment.
  • Exceptional communication and presentation abilities in both Thai and English.
  • Creative, detail-oriented, and passionate about crafting brands that inspire and resonate emotionally with customers.

If you are interested in this role, please submit your up to date details as soon as possible, ANCOR are committed to providing a shortlist to our client in the next week and we would therefore encourage you to apply immediately to avoid missing out on this opportunity.

For more information, please contact Nisha, you can email at or call

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