Creative Project
7 days ago
About the Role: We are building a transformative initiative to encourage sustainable habits — from reusing clothes to reducing plastic, saving energy, and beyond. We believe real change happens not from telling people what to do, but from understanding what drives them — and crafting irresistible ideas they want to be part of.
As a Creative Behavior Designer (Behavior Change), you'll act as the visionary mind that connects psychology, pop culture, design, and local beliefs into one coherent strategy — then brings it to life through campaigns, rituals, and community experiences.
Your Mission: To design and lead the creative direction of interventions that inspire behavior change in everyday life — grounded in insight, elevated by creativity, and measured through impact.
Key Responsibilities:
- Insight & Strategy Development
• Identify key behavioral challenges, blockers, and emotional motivators.
• Translate research, fieldwork, and data into insight-driven creative briefs.
• Map user journeys and behavioral touchpoints to target habit shifts (e.g., donation, reuse, energy saving).
• A/B test different design approaches to improve adoption and retention.
2. Creative
• Develop campaign concepts, slogans, and content formats that resonate deeply with target audiences
• Brainstorming with Graphic designers and teams.
• Shape the tone of voice and creative framework for all communications — digital, offline, and experiential.
• Design for behavior change that feels natural, not imposed.
3. Prototyping & Experimentation
• Co-create low-fi tests with creative and UX teams to trial ideas in real contexts.
• Use behavioral design tools (e.g., EAST, COM-B, Fogg Behavior Model) to guide iterations.
4. Collaboration & Alignment
• Collaborate with the data team to analyze behavior adoption and drop-off points.
• Iterate creative solutions based on feedback, barriers, and motivators observed in real life.
• Work closely with community engagement, content, data, and operations teams to align strategic intent with on-the-ground execution.
• Present creative strategies to internal stakeholders or external partners.
Qualifications and Experiences Required:
• Background in design thinking, psychology, behavioral economics, creative strategy, or related fields.
• Familiarity with sustainability or social change work.
• Strong ideation skills and ability to prototype quickly
• Minimum 1 year of experience in a related field — or fresh graduates are welcome if passionate, driven, and eager to learn fast.
• Must be adaptive, quick to pivot, and comfortable with change. The project operates like a start-up, with big ambitions to become a unicorn — so bring the energy and ambition
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