Social Commerce Key Account Management Team Lead
2 weeks ago
About Us
Intrepid Asia is a leading Ecommerce and Digital Solutions Provider in South East Asia. We offer end-to-end omni-channel ecommerce management, a wide range of Digital Marketing Services and advanced Market Intelligence, all powered by state of the art inhouse Technology to our client base of leading international brands across all key marketplaces and social platforms in all 6 SEA countries. Brands love our regional presence, our excellent data-driven and growth-focused services which are enabled by the strongest team in the industry, and our advanced marketing and tech capabilities.
We are growing rapidly and as the exclusive partner of Flywheel in SEA, we offer many exciting opportunities to work with leading brands across multiple categories and key industry players. By joining us, you will work on the cutting edge of digital commerce in SEA, and experience what it takes to drive a successful ecommerce business end to end.
About the Role
Intrepid, a leading eCommerce enabler in Southeast Asia, is looking for an experienced Social Commerce Key Account Management Team Lead to oversee our social commerce strategies , operations and performance delivery across multiple formats. This role bridges creativity and commerce — driving integrated social selling campaigns that turn audiences into customers and creators into true brand advocates across TikTok, Lazada, and Shopee.
Your Responsibilities will include:
Social Commerce Strategy & Planning
- Develop and execute integrated social commerce strategies combining livestreams, short video content, and affiliate programs to maximize traffic, engagement, and GMV.
- Partner with brand clients to define sales and marketing objectives, ensuring alignment with platform algorithms and audience behavior.
- Manage end-to-end campaign execution — from ideation, scheduling, host coordination, and production to post-campaign performance analysis.
- Lead the planning and optimization of livestream and video content calendars to capitalize on key events such as Double Digit Days, Payday Sales, and platform mega campaigns.
- Strengthen creator and affiliate programs through data-backed recruitment, activation, and performance optimization of KOLs/KOCs.
- Collaborate cross-functionally with Creative, Performance Marketing, and Operations teams to ensure cohesive storytelling, product readiness, and real-time fulfillment.
- Monitor campaign analytics (e.g., CTR, Enter Room Rate, GMV, conversion) and provide actionable insights to enhance future campaign outcomes.
- Maintain strong relationships with platform partners (TikTok, Shopee, Lazada) to stay ahead of new tools, features, and best practices.
Performance Management
- Track and evaluate performance across all social commerce pillars using dashboards and structured reporting.
- Create detailed performance reports and insights for internal stakeholders and clients, highlighting successes and opportunities.
- Identify trends, competitive benchmarks, and growth opportunities to refine Intrepid's social commerce approach.
Team Leadership
- Lead and empower the Social Commerce Account Management Team to deliver excellence across all formats.
- Define a clear vision and performance framework that aligns commercial goals, creative execution, and client satisfaction.
- Set measurable KPIs covering GMV, traffic, engagement, creator performance, and client retention; track results and drive continuous improvement.
- Drive performance reviews, goal setting, and professional growth plans aligned with Intrepid's leadership framework.
- Encourage proactive ownership and entrepreneurial mindset among the team to scale new social commerce initiatives.
- Foster a culture of collaboration, agility, and high performance aligned with Intrepid's regional goals.
Cross-Functional Collaboration
- Work closely with the Performance Marketing, Content, and Operations teams to integrate livestream campaigns with broader eCommerce strategies.
- Coordinate with the operations team to ensure real-time updates on inventory and fulfillment during livestreams.
- Liaise with platform representatives (e.g., TikTok, Shopee, Lazada) to stay updated on new features and guidelines.
Who do we look for - The Ideal Profile:
- Education: Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- Experience: At least 5-7 years in live commerce, eCommerce, or digital marketing, with proven success in managing livestream campaigns.
- Strong familiarity with TikTok Shop, Shopee, and Lazada platforms.
- Demonstrated ability to lead multi-functional teams, manage high-pressure campaign cycles, and deliver results in a fast-paced environment.
- Strong strategic and commercial mindset. Able to balance creativity, operations, and data-driven decision-making.
- Excellent client management and cross-functional communication skills; comfortable collaborating with brand, creative, and platform stakeholders.
- Adept at evaluating performance metrics, identifying insights, and steering the team toward continuous improvement.
- Strong organizational and multitasking abilities, with attention to detail.
- Creative problem-solving skills to address real-time challenges during livestreams.
- Passion for eCommerce and staying updated on the latest industry trends.
What we offer:
- Professional and open international working environment – culturally integrating the best of all cultures to take the best of each and ensure we build an energetic, commercial, and fun working atmosphere.
- You are one of the pioneers of a new and cutting edge Intrepid product underpinned by strong tech. You have a key position in the Intrepid Insights team working on a unique product solving complex data challenges.
- Ample opportunity for personal and professional development, both on the job and through regular training (Ecommerce topics, technical skills, soft skills and leadership training) made available on our proprietary learning platform Intrepid University
- You will work with many brilliant co-workers who are movers and shakers of the industry, as well as with leading brand and ecosystem partners across all categories to shape their presence across all ecommerce platforms in the years to come, and will have a broad view on the latest developments in the South East Asian e-commerce ecosystem
Note: we will not be accepting any unsolicited resumes or CVs from headhunting or recruitment agencies at this point. Any CVs or profiles shared with us will not be entertained, and in the event of dispute, Intrepid will not be liable for any material compensation to third parties
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