Marketing (Customer Insight and Experience Analyst)

1 week ago


Chatuchak, Bangkok, Thailand PTT Digital Solutions Company Limited Full time
Key Responsibilities
  • Own and manage the end-to-end Customer Satisfaction Survey program, including planning, coordination with research partners, and collaboration with platform specialists.
  • Collaborate cross-functionally with technical, operations, and commercial teams to collect and consolidate data, analyze findings, and translate insights into improvement initiatives.
  • Perform data analysis (around 30% of overall tasks) and lead dashboard/report development to visualize results, communicate insights, and support management decisions.
  • Enhance survey design and data processes to ensure accuracy, timeliness, and alignment with business goals, enabling reliable data-driven strategies for client experience improvement.
Functional Competencies
  • Strong project management and cross-team coordination skills.
  • Solid understanding of data analytics, customer insight, and research methodologies.
  • Basic proficiency in dashboard development and data visualization tools.
  • Strong business acumen and customer-centric mindset with focus on continuous improvement.
Desired Personality
  • Analytical and insight-driven.
  • Highly accountable, detail-oriented, and structured.
  • Proactive and business-minded with strong execution focus.
Key Results
  • Improved quality, reliability, and timeliness of client satisfaction insights through structured research and analysis.
  • Enhanced executive visibility of customer sentiment via dashboards and periodic reports.
  • Strengthened cross-functional collaboration and alignment in driving service improvement actions.
  • Contributed to stronger client retention through data-driven decision-making and continuous improvement initiatives.
Qualifications
  • 3–5 years of experience in customer insight, research management, or data analytics, preferably in B2B, digital, or technology industries.
  • Bachelor's degree in Marketing, Economics, or Business Administration.
  • Experience working with research agencies and internal teams on customer satisfaction programs.
  • Strong communication and presentation skills for management-level reporting.
  • Proven ability to manage multiple priorities and collaborate across functions.
  • Excellent command of Thai and English (TOEIC score ≥ 600 required).
  • Data-driven mindset with strong problem-solving, adaptability, and proactive attitude.


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