Marketing (Customer Insight and Experience Analyst)
1 week ago
- Own and manage the end-to-end Customer Satisfaction Survey program, including planning, coordination with research partners, and collaboration with platform specialists.
- Collaborate cross-functionally with technical, operations, and commercial teams to collect and consolidate data, analyze findings, and translate insights into improvement initiatives.
- Perform data analysis (around 30% of overall tasks) and lead dashboard/report development to visualize results, communicate insights, and support management decisions.
- Enhance survey design and data processes to ensure accuracy, timeliness, and alignment with business goals, enabling reliable data-driven strategies for client experience improvement.
- Strong project management and cross-team coordination skills.
- Solid understanding of data analytics, customer insight, and research methodologies.
- Basic proficiency in dashboard development and data visualization tools.
- Strong business acumen and customer-centric mindset with focus on continuous improvement.
- Analytical and insight-driven.
- Highly accountable, detail-oriented, and structured.
- Proactive and business-minded with strong execution focus.
- Improved quality, reliability, and timeliness of client satisfaction insights through structured research and analysis.
- Enhanced executive visibility of customer sentiment via dashboards and periodic reports.
- Strengthened cross-functional collaboration and alignment in driving service improvement actions.
- Contributed to stronger client retention through data-driven decision-making and continuous improvement initiatives.
- 3–5 years of experience in customer insight, research management, or data analytics, preferably in B2B, digital, or technology industries.
- Bachelor's degree in Marketing, Economics, or Business Administration.
- Experience working with research agencies and internal teams on customer satisfaction programs.
- Strong communication and presentation skills for management-level reporting.
- Proven ability to manage multiple priorities and collaborate across functions.
- Excellent command of Thai and English (TOEIC score ≥ 600 required).
- Data-driven mindset with strong problem-solving, adaptability, and proactive attitude.
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