Digital Marketing Analyst

6 days ago

Chatuchak, Bangkok, Thailand MONIX Co., Ltd. Full time

Job Description:

MONIX brings the world's best innovative, inclusive financial services and literacy to our friends everywhere to make people's financial lives better as their true best friend. As a highly analytical and tech-savvy Digital Marketing Analyst, you will be responsible for assisting in business and conversion optimization across our various media channels, with a primary focus on our website, social media, App Store Optimization (ASO), and Search Engine Optimization (SEO). Additionally, you will play a key role in managing our marketing technology (MarTech) operations, ensuring seamless integration and optimal performance.

Key Tasks & Responsibilities

  • Conduct thorough analysis of website traffic, user behavior, and conversion funnels to identify opportunities for optimization.
  • Assist in the implementation of ASO strategies to improve app visibility and drive app installs and business conversions.
  • Optimize website content, meta tags, and structure for improved search engine rankings and organic traffic.
  • Monitor and analyze key SEO metrics, such as keyword rankings, backlink profile, and domain authority, to inform ongoing optimization efforts.
  • Manage and maintain our marketing technology stack, including but not limited to CRM, analytics tools, email marketing platforms, and advertising platforms.
  • Stay up-to-date with the latest trends and best practices in digital marketing, ASO, SEO, and marketing technology, and proactively identify opportunities for innovation and improvement.
  • Generate regular reports and dashboards to track performance metrics and provide insights to stakeholders.
  • Collaborate with the creative team to develop compelling digital assets and landing pages optimized for conversion.
  • Collaborate with cross-functional teams to develop and execute digital marketing strategies aimed at driving business growth and maximizing business conversion rates.

Qualifications

  • Bachelor's degree in Marketing, Business, Economics, Statistics, or related field.
  • Minimum 1 year of hands-on experience in digital marketing, with a focus on website optimization, ASO, and SEO.
  • Solid understanding of marketing technology platforms and tools, such as Google Analytics, Google Tag Manager, SEMrush, Moz, etc.
  • Strong analytical skills and proficiency in data analysis tools such as Excel, SQL, or Tableau.
  • Familiarity with HTML, CSS, and JavaScript is a plus.
  • Certificates in Digital Marketing, Google Analytics, Google Ads, or related fields are highly desirable.
  • Familiarity with Mobile Measurement Platforms (MMP) is preferred.
  • Excellent communication and collaboration skills, with the ability to work effectively across teams and levels of the organization.
  • Detail-oriented with a strong sense of accountability and ownership.
  • Ability to thrive in a fast-paced environment and manage multiple projects simultaneously.

"Selection of candidates for this position requires a criminal record check to ensure safety and maintain organizational standards."

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