KOL Specialist

About Her Hyness

Founded in 2016, Maison Royal Co., Ltd. is a fast-growing leading skincare company. Our founders include former executives from L'Oréal and Estee Lauder groups and other Fortune 100 companies.

Her Hyness is the No. 1 omni-channel clean beauty brand.  We are the top local brand in modern trade retailers such as Eveandboy, Watsons and Beautrium, available in over 700 stores nationwide, and a winner of multiple industry awards.  We are a top-ranked beauty brand in Lazada and Shopee, and our e-commerce channels cover social commerce channels such as TikTok Shop, Meta and Line Official; e-retailers such as Watsons and Eveandboy, Konvy, Central; and

Our culture is very entrepreneurial, dynamic, and open.  The ideal candidate will have excellent business sense, outstanding people skills, the ability to thrive in a fast-paced, growing environment, and a strong desire to help build a world-class organization. If you think you have what it takes to be a member of a team building a world-class brand, we would love to hear from you

Job Overview

We are seeking a passionate and detail-oriented KOL Specialist to manage and grow our influencer and KOL (Key Opinion Leader) partnerships. This role is responsible for planning and executing influencer campaigns that strengthen brand visibility and engagement across digital platforms.

Why You'll Love Working with Us

· Work with a high-growth, award-winning brand in the clean beauty space.

· Join a dynamic, entrepreneurial, and supportive team culture.

· Gain hands-on experience in brand-building and campaign execution from day one.

· Opportunity to work across digital, social commerce, and offline marketing.

Key Responsibilities:

Influencer & KOL Management

• Identify, evaluate, and recruit influencers/KOLs that align with brand positioning.

• Negotiate deliverables, timelines, and budgets with influencers and agencies.

• Provide clear briefs and ensure influencer content following brand guidelines.

Campaign Execution & Performance

• Develop and execute influencer campaigns across TikTok, Instagram, YouTube, X, and Facebook.

• Monitor campaign performance, analyze KPIs (reach, engagement, conversions, ROI), and prepare reports.

• Ensure influencers deliver content that is creative, on-brand, and drives measurable results.

Event & Onsite Support

• Join onsite brand activations and retail events activities with the marketing team.

• Support event setup, coordination, and ensure influencer-related activities (if any) are well integrated.

• Capture live content or coordinate with influencers/partners during events to maximize visibility.

Cross-functional Collaboration

• Work with social media, brand, and trade marketing teams to integrate influencer marketing into wider campaigns.

• Share insights and recommendations for new influencer/creator opportunities based on trends and market research.

Qualifications

• Education: Bachelor's degree in Marketing, Communications, Business, or a related field.
• Experience: 2–4 years of experience in influencer marketing, KOL management, or digital marketing.

• Skills:

• Strong communication, relationship-building, and negotiation skills.

• Hands-on and proactive with the ability to work under tight deadlines.
• Knowledge of influencer ecosystems on TikTok, Instagram, YouTube, X, and Facebook.
• Analytical mindset with ability to track and report on campaign effectiveness.
• Willingness to join onsite events (including evenings or weekends when required).