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KOL / Influencer Specialist

3 weeks ago

Huai Khwang, Bangkok, Thailand TOKYO LIFESTYLE (THAILAND) CO., LTD. Full time
Responsibilities:
  • Develop and implement TikTok influencer marketing strategies and budget plans to achieve brand and campaign objectives.
  • Research TikTok trends and audience insights to guide influencer collaboration strategies.
  • Source, evaluate, and manage influencers to ensure strong brand alignment and campaign effectiveness.
  • Lead negotiations, contracts, and creative collaborations with influencers, agencies, and related partners.
  • Oversee campaign execution, monitor KPIs (impressions, engagement, conversions, etc.), and continuously optimize ROI.
  • Build and maintain long-term relationships with influencers and develop a structured influencer database.
  • Integrate TikTok content and campaigns across other digital platforms to maximize marketing impact and reach.
Qualifications:
  • Bachelor's degree in Business Administration, Marketing, Data Analytics, or a related field.
  • Minimum 2 years of experience in digital marketing, social media marketing, or influencer marketing.
  • Experience with TAP or MCN platforms is a plus.
  • Strong analytical, organizational, and strategic thinking skills.
  • Excellent communication skills in English or Chinese (both written and verbal).
  • Ability to work independently and perform well under pressure in a fast-paced, data-driven environment.