Head of Trade Marketing
5 days ago
Main Responsibilities:
Category Strategy & Planning
Develop and implement category strategies for Home & Hygiene, ensuring alignment with overall business objectives and marketing priorities
Trade Marketing & Activation
Plan and execute trade marketing activities, including promotions, in-store campaigns, and activation programs to improve brand visibility and presence
Forecasting & S&OP
Manage short- and mid-term rolling forecasts and lead S&OP processes for the category
Performance Delivery
Drive key KPIs such as distribution, pricing, and promotional effectiveness. Ensure execution of innovation launches and category activation plans
Cross-Functional Collaboration
Work closely with marketing, sales, and supply chain teams to deliver integrated plans across channels
Qualifications:
- 5-8+ years of relevant working experience in customer-facing, analytical or brand-building jobs
Cross-lane diverse experience in CD such as Customer Management/Trade Marketing Management/Brand Management
Customer facing experience combined with brand building experience is ideal
- Proven people management capabilities
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