Trade Marketing Manager
1 week ago
About the company
As Trade Marketing Manager, this role is responsible for developing and executing trade marketing strategies to drive brand visibility and product sell-through across retail and wholesale channels. Collaborates with sales, merchandising, and marketing teams to plan promotions, seasonal campaigns, and in-store activations.
Job Description
- Develop and execute trade marketing strategies to drive growth across wholesale and retail channels.
- Build and maintain strong relationships with key accounts, distributors, and retail partners.
- Lead in-store visibility, promotional campaigns, and POS activations to strengthen brand equity and consumer engagement.
- Align trade initiatives with brand objectives through close collaboration with sales, marketing, and regional teams.
- Ensure excellence in visual merchandising, retail training, and customer experience programs.
- Manage trade budgets effectively, ensuring optimal resource allocation and measurable ROI.
- Analyze market trends and consumer insights to identify growth opportunities and enhance channel performance.
- Monitor performance metrics and deliver actionable insights to support strategic decision-making.
Requirement
- Bachelor's degree in Marketing, Business, or related field.
- Fluency in Thai and English is required.
- Minimum 5–7 years' experience in trade marketing, brand activation, or channel marketing, ideally within FMCG, retail, or consumer goods sectors.
- In-depth knowledge of Thailand's wholesale and retail trade landscape.
- Demonstrated success in leading trade campaigns, managing budgets, and coordinating cross-functional initiatives.
- Excellent communication, negotiation, and presentation skills.
- Strong analytical skills with a proven ability to convert data into actionable marketing strategies.
Contact Person
Pimpisa Kuruwatcharapong
Tel
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