Credit Card Regional Head

2 hours ago

Bangkok, Bangkok, Thailand LH BANK Full time

Key Responsibilities:

Strategy & Planning

  • Develop and implement the offline sales channel strategy aligned with overall credit card business goals and define acquisition strategy and targets by team, area, and activities sales model.
  • Forecast sales volumes, track performance, and identify improvement opportunities

Channel Management

  • Oversee all offline acquisition channels including Direct Sales Agents (DSA), DMS, branch sales teams, events, booth activities, corporate and merchant partnerships and field and roadshow campaigns
  • Optimize sales productivity, conversion rates, and cost per acquisition (CPA).
  • Implement data-driven strategies to identify high-potential locations and customer segments. direct sales team and in-branch acquisition efforts.

Sales Governance & Quality

  • Ensure all acquisition activities comply with BOT Market Conduct, KYC, AML, and regulatory standards.
  • Strengthening sales governance through regular audits, process reviews, and quality checks and always monitor sales quality indicators e.g. approval rate, activation rate, early delinquency and take corrective actions.
  • Standardized sales scripts, onboarding materials, and customer communication guidelines.
  • Collaborate with product teams, credit risk and operations teams to improve approval rates, turnaround time, and customer experience to ensure seamless customer onboarding and fulfillment.
  • Provide feedback on customer insights, suggestions, process gaps, and product competitiveness.
  • Partner with digital and analytics teams to support lead allocation and hybrid acquisition models.

Team Leadership

  • Lead, train, and motivate team leader and sales staff networks to achieve target
  • Build a high-performance sales culture through structured KPIs, recognition, and rewards.
  • Develop sales capability through continuous coaching and product knowledge training.
  • Manage manpower planning and recruitment for sales growth and coverage expansion.

Qualifications:

  • Bachelor's degree in business, Marketing, Finance, or related field.
  • MBA or equivalent postgraduate qualification preferred
  • 10+ years of experience in consumer financial services, with at least 5 years in credit card or unsecured lending sales management.
  • Proven track record in managing large field sales organizations or DSA networks.
  • Experience in channel setup, scaling, and productivity management.
  • Strong understanding of credit card products, credit policies, sales compliance and direct knowledge in managing cards issuing business would be advantaged.
  • Strong knowledge of sales planning, product marketing, people development, data analysis and performance tracking.
  • Good English communication skills for business communication for both of verbal and written.
  • Computer literate in Microsoft Word, Excel and Power Point.

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