Creative Art Director

How We Work At Plantae, we operate in cross-functional projects — not traditional departments. Each project team brings together different functions to own a clear mission from end to end. We move fast, simplify complexity, and empower people to take ownership of real impact.

We are an empowering platform with purpose — a place where A-Players get the space to shine, grow, and make a real difference.

About the Project We are on a mission to build on the belief that wellness, culture, and purpose should move together. Our ambition is twofold: to make the coolest fashion-forward wellness culture in town — a brand people proudly wear, share, and identify with.

Your MissionAs our Creative Art Director, you will be the creative leader responsible for shaping how we look, feel, and communicate to the world. You'll translate brand and business strategy into compelling visual systems, lead creative direction across campaigns and channels, and elevate the quality and consistency of all creative outputs — while staying hands-on where it matters.

What You'll Own

• Define and evolve our visual direction across brand, campaigns, packaging, trade, and digital channels.
• Lead creative concepts from idea to execution, ensuring strong storytelling and brand consistency.
• Partner closely with Brand, Marketing, Trade Marketing, Performance, and Product teams to deliver impactful campaigns.
• Guide and review creative outputs from designers, freelancers, and external agencies.
• Ensure brand guidelines are clear, scalable, and consistently applied across all touchpoints.
• Oversee creative execution for product launches, seasonal campaigns, and key commercial moments.
• Balance creativity with commercial objectives — designing work that inspires and performs.
• Explore new creative formats, trends, and AI tools to keep design fresh and innovative.
• Ensure speed, accuracy, and detail in every execution.

What We're Looking For

• 6+ years of experience in creative design, with at least 2–3 years in an Art Director or Creative Lead role.
• Strong portfolio demonstrating brand systems, campaigns, and multi-channel execution (digital + offline).
• Deep understanding of visual storytelling, layout, typography, color, and brand identity.
• Proficient in Adobe Creative Suite; comfortable directing motion, video, and photography.
• Strategic thinker — able to connect creative ideas to brand and business goals.
• Strong leadership and communication skills — able to inspire, guide, and give clear feedback.
• Collaborative mindset — works seamlessly with cross-functional teams and stakeholders.
• AI-curious — open to leveraging tools for design productivity and creative ideation.
• Proactive, agile, and hands-on — able to own projects end-to-end.
• An A-Player drive: Move fast, Own it, Keep it simple, Solve to win.

Growth You'll Experience Here

• Be part of a cross-functional project team working at startup speed.
• Build multi-channel design expertise across packaging, trade, digital, and brand.
• Work closely with the Creatives Director and senior leadership to shape visual identity.
• Gain end-to-end experience — from concept to execution to production.