Activation Planning Manager – User Operations

4 days ago

Pathum Wan, Bangkok, Thailand Hakuhodo International (Thailand) Co., Ltd. Full time
Key Responsibilities

1. Activation & User Operation Planning

  • Translate communication and media strategies into detailed activation and operational plans.
  • Design user flow, mechanics, touchpoints, and operational processes across platforms (online & offline).
  • Ensure activation plans are realistic, scalable, and executable within operational constraints.

2. Cross-Functional Coordination

  • Act as the central coordination point between Strategy, Media, Creative, Tech, Data, and Vendors.
  • Align internal teams on timelines, deliverables, and operational requirements.
  • Manage dependencies to ensure smooth end-to-end execution.

3. Execution & Campaign Operations

  • Oversee day-to-day activation operations during campaign rollout.
  • Monitor execution accuracy across channels (digital platforms, CRM, on-ground activation, commerce, etc.)
  • Identify operational risks early and implement mitigation plans.

4. User Experience & Journey Optimization

  • Ensure seamless user experience across all activation touchpoints.
  • Monitor user behavior and operational feedback to improve activation flow and conversion.
  • Work closely with data and tech teams to optimize activation mechanics.

5. Performance Tracking & Optimization

  • Track activation KPIs such as engagement, conversion, participation rate, and operational efficiency.
  • Analyze performance data and provide actionable recommendations for optimization.
  • Support post-campaign analysis and learning documentation.

6. Vendor & Platform Management

  • Coordinate with external vendors, platforms, and partners involved in activation delivery.
  • Ensure operational standards, timelines, and quality control are met.
  • Support cost control and operational efficiency where applicable.

7. Process & Capability Improvement

  • Improve activation planning templates, workflows, and operational playbooks.
  • Support the development of scalable user operation models for future campaigns.
  • Share best practices and operational learnings within the team.
Required Qualifications & Experience
  • Bachelor's degree in Marketing, Communications, Business, Operations Management, or related fields.
  • 5–8 years of experience in activation planning, operations, or campaign execution within an advertising, digital, or integrated agency.
  • Strong understanding of user journey, activation mechanics, and execution workflows.
  • Experience working with digital platforms, CRM, data tools, or campaign management systems.
  • Strong project management and coordination skills.
  • Fluent in English (written and spoken); additional languages are an advantage.

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