Director of Public Relations and Communications

1 week ago

Bangkok, Bangkok, Thailand TMS Executive Full time ฿120,000 - ฿240,000 per year

About the Role

We are seeking an experienced executive to fill the crucial role of
Director of Public Relations and Communications
. You will serve as the strategic center for defining our organization's public identity and managing our reputation across all channels. Your mission is to build an unshakeable corporate narrative, ensure brand consistency, and cultivate strong, meaningful relationships with key media outlets, stakeholders, and the public. If you are a communication strategist ready to lead the conversation, we invite you to apply.

Core Responsibilities

1. Strategic Narrative & Media Management

  • Develop and deploy holistic
    integrated communication strategies
    that directly advance major business objectives.
  • Act as the
    official company spokesperson
    and principal media liaison for all critical and high-stakes announcements.
  • Provide expert, real-time strategic counsel to senior leadership based on continuous monitoring of the public and media landscape.
  • Oversee the coherence of messaging across all organizational touchpoints (internal and external dialogue).

2. Digital Presence & Audience Engagement

  • Govern the entire strategic oversight of our
    digital ecosystem
    , encompassing the corporate website, social media channels, and all online outreach programs.
  • Pioneer creative, data-driven content initiatives designed to significantly deepen audience participation and elevate brand awareness.
  • Analyze digital performance metrics and analytics to continuously refine and optimize engagement methodologies.

3. Brand Governance & Creative Direction

  • Act as the
    guardian of our corporate identity
    , ensuring strict consistency in branding and visual standards across all organizational output.
  • Set the creative vision and standards for all communication and promotional materials.
  • Collaborate with content and design teams to deliver compelling, high-impact visuals and messages.

4. Public Advocacy & Community Investment

  • Design and execute targeted
    Public Relations (PR) campaigns
    focused on strengthening the corporate image and public goodwill.
  • Cultivate and nurture influential relationships with journalists, industry opinion leaders, and key external partners.
  • Lead the planning and execution of our
    Corporate Social Responsibility (CSR)
    programs and community initiatives.

5. Reputation Safeguarding & Crisis Control

  • Oversee the structured process for handling and resolving external grievances and feedback efficiently and constructively.
  • Develop, deploy, and regularly test the definitive
    crisis communication playbook
    and protocols for issue mitigation.

What You Bring (Qualifications)

  • Academic Excellence:
    Bachelor's or Master's degree in Communications, Public Relations, Strategic Marketing, or a related field.
  • Executive Experience:
    Minimum
    10 years
    of professional experience in Corporate Communications, with at least
    5 years
    dedicated to executive leadership and team management.
  • Proven Track Record:
    Demonstrated history of success in navigating complex media relations, driving integrated digital strategies, and building brand equity.
  • Leadership & Crisis Skills:
    Exceptional executive presence, master-level interpersonal skills, and a proven ability to lead with confidence during high-stakes crisis scenarios.
  • Language Fluency:
    Flawless command of both
    Thai and English
    (written and spoken) is mandatory.

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