Marketing & Sales Executive

2 weeks ago

Khlong San, Bangkok, Thailand FAROSE STUDIO CO., LTD. Full time

We are seeking a creative and commercially driven Marketing & Sales Executive to join our publishing house. This role will be responsible for planning and executing marketing campaigns, building brand awareness, and managing sales partnerships/ channels for books and related merchandise. You will work closely with our cross-functional teams as well as our partners to bring stories to market, engage readers, and expand our community of book lovers.

Job Description

1. Marketing & Brand Growth

  • Develop and implement marketing strategies and plan (online & offline) to promote new and backlist titles
  • Create social media content and manage posting schedules across Instagram, Facebook, TikTok, and other platforms
  • Coordinate book launches, signings, and community events to drive reader community and engagement
  • Work closely with the Farose Studio communications team as well as external partners (e.g., KOLs, media outlets) to drive marketing communications and PR activities that align with the brand direction
  • Track and analyze marketing performance (reach, engagement, conversions) and report insights
  • Conduct competitor analysis and assess market trends to inform product development, marketing, and sales strategies

2. Sales & Distribution

  • Identify new sales opportunities, including direct-to-consumer channels, pop-up events, and brand collaborations
  • Build and maintain relationships with bookstores, online marketplaces, and specialty retail partners
  • Negotiate terms and manage listings with online and physical distributors
  • Monitor inventory levels and coordinate with production for reprints
  • Track, analyze, and report sales/sales channel performance to inform and enhance sales strategies

Qualifications

  • Bachelor's degree in Marketing, Communications, Business, or a related field
  • 2+ years of experience in marketing, sales, or community management—publishing or media experience is a plus
  • Strong understanding of social media trends and content creation
  • Proficiency in Microsoft PowerPoint, Word, and Excel, plus related tools for presentations, reporting, and data analysis
  • Excellent written and verbal communication skills in Thai and English
  • Strong organizational and negotiation abilities, with a hands-on approach
  • Passion for books, culture, and storytelling

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