TikTok Growth Manager

2 weeks ago

Bangkok, Bangkok, Thailand YVIS Full time ฿900,000 - ฿1,200,000 per year

Job Overview:

The TikTok Growth Manager is responsible for driving sales and visibility of YVIS on TikTok through strategic use of ads, content, and affiliate marketing.This role combines creative storytelling, data-driven performance tracking, and community growth to turn engagement into revenue.

Key Responsibilities :

  1. Content & Strategy

Oversee the TikTok content calendar, aligning posts and campaigns with product launches, promotions, and store events.

Analyze trends, hooks, and storytelling formats that reflect YVIS's tone.

Collaborate with the Creative and Marketing teams to ensure content consistency, engagement growth, and brand alignment.

Work with content creators to develop on-brand, trend-driven videos that strengthen awareness and storytelling impact.

  1. Ads & Performance Marketing

Plan, execute, and optimize TikTok Ads to achieve sales goals and ROI targets.

Manage ad budgets, creative testing, and performance reports (ROAS, CTR, CPC, CPA).

Coordinate with external freelancers or agencies for ad optimization and scaling.

Continuously experiment with creative hooks, ad formats, and audience segmentation to improve campaign performance.

  1. Affiliate, Live Streamer & Creator Management

Manage three key TikTok growth segments: Affiliates, Live Streamers, and Content Creators.

Affiliates: Build and maintain the YVIS Affiliate network — recruit, onboard, brief, and track performance of commission-based creators.

Live Streamers: Source, manage, and coordinate streamers to promote and sell YVIS products through TikTok Shop Live.

Develop and manage incentive plans to drive performance and achieve sell-through targets.

Analyze creator and streamer results to optimize collaborations.

Work closely with the PR & KOL team to align influencer partnerships and campaign goals across all three segments.

  1. Sales & TikTok Shop

Oversee TikTok Shop campaigns, including live sales, vouchers, bundles, and platform promotions.

Ensure product listings, pricing, and visuals are optimized for conversion and brand consistency.

Collaborate with the Business Development team to plan live stream calendars, coordinate stock readiness, and ensure strong promotional alignment.

Monitor sales performance, analyze conversion data, and propose optimization strategies to increase sell-through and TikTok GMV.

  1. Data & Insights

Track weekly analytics on content reach, engagement, conversion, and creator performance.

Prepare monthly reports with actionable insights for growth and efficiency.

Continuously test new ad formats, content types, and affiliate strategies to scale platform performance.

Report key findings and recommendations to management for ongoing improvement.

Qualifications :


• Bachelor's degree in Marketing, Communications, Business, or related field.


• 3–6 years of experience in social media marketing or TikTok Shop management — preferably within fashion, beauty, or lifestyle industries.


• Proven success in growing TikTok channels, managing ads, and driving measurable conversions.


• Strong analytical mindset with experience using TikTok Ads Manager, Google Analytics, or equivalent performance tools.


• Deep understanding of TikTok algorithms, trends, and storytelling formats that drive engagement and sales.


• Experience in managing affiliate programs, live streamers, and content creators.


• Proficient in data reporting, budget control, and performance optimization (ROAS, CTR, CPC, CPA).


• Excellent communication and collaboration skills — able to work across Creative, Marketing, and Business Development teams.


• Highly organized, goal-driven, and adaptive to fast-changing social media trends.

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