KOL and Affiliate Marketing

4 days ago


Bangkok, Bangkok, Thailand Sasom Co., Ltd. Full time

Job Descriptons

  1. KOL Recruitment & Creator Outreach

  2. Proactively identify and scout high-potential KOLs, influencers, and

content creators across platforms that align with SASOM's target

demographics.

  • Manage the end-to-end recruitment process, including initial

outreach, negotiation, and contract finalization.

  1. Campaign Development & Execution

  2. Execute monthly marketing campaigns designed to drive user

engagement and achieve specific GMV objectives.

  • Develop comprehensive campaign briefs to ensure creator content

is aligned with campaign goals and SASOM's brand standards.

  • Ensure timely execution of all deliverables and monitor campaign

timelines strictly.

  1. Affiliate Management & Strategy

  2. Implement and manage a robust affiliate marketing program to

incentivize sales-driven performance.

  • Negotiate partnership terms with a focus on optimizing Customer

Acquisition Cost (CAC) and maximizing Return on Investment (ROI).

  • Foster long-term relationships with top-performing affiliates to

ensure sustained growth.

  1. Performance Analysis & Reporting

  2. Monitor, analyze, and report on the performance of all KOL and

affiliate activities using data-driven metrics.

  • Utilize insights to refine scouting criteria, optimize campaign tactics,

and reallocate budgets toward high-performing channels.

  • Stay abreast of industry trends, platform algorithm updates, and

competitor activities.

Qualifications

3+ years of experience in KOL management, influencer marketing, or affiliate marketing, preferably within E-commerce or Marketplace environments.

Strong ability to interpret data, manage spreadsheets, and make informed decisions based on performance metrics.

Proven track record of managing multiple projects simultaneously in a high-pressure, fast-paced environment.

Excellent negotiation and interpersonal skills; professional fluency in both Thai and English.

A growth-oriented individual with a high degree of ownership and a "self-starter" attitude.



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