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Marketing & Customer Intelligence Analyst

1 hour ago

Bangkok, Bangkok, Thailand CardX Thailand Full time

Role Purpose

CardX is seeking a Marketing & Customer Intelligence Analyst to join the Office of the CMO as the central customer intelligence enabler for the marketing organization.

This role is responsible for turning CardX's internal customer data into clear, actionable customer understanding that powers marketing strategy, campaign effectiveness, and executive decision-making. The analyst serves as the go-to person for customer analytics within Marketing, ensuring that the marketing team and the CMO are equipped with deep, data-validated knowledge of CardX customers.

This role goes beyond reporting. You will design customer marketing dashboards, develop marketing-led customer views, deep-dive campaign impact at customer level, and answer critical business questions with insights that influence priorities, investments, and outcomes.

Key Responsibilities

1. Customer Marketing & Brand Dashboard Ownership

  • Co-design and develop
    CardX Customer and Brand Dashboards
    capturing key customer metrics across acquisition, usage, engagement, loyalty, and churn, including branding matrix.
  • Define and standardize
    core customer and marketing metrics
    to ensure a consistent view for marketing and the CMO.
  • Translate complex customer data into
    clear, executive-ready views
    to support strategic discussion and decision-making. We need expert in visualization.

2. Customer Intelligence & Business Question Enablement

  • Act as the
    primary go-to person for querying large-scale customer data
    to answer business questions from marketing intelligence, customer insight, and digital marketing teams.
  • Deliver timely, accurate, and business-relevant analysis to support planning, prioritization, and optimization.
  • Proactively surface
    customer insights, trends, and opportunity gaps,
    not only respond to ad-hoc requests.

3. Marketing-Led Customer Segmentation & Customer Understanding

  • Develop marketing-specific customer views and segmentations designed to help the marketing team better understand customer behavior, needs, and value from a business and commercial perspective.
  • Leverage and interpret enterprise customer data, CRM segmentations, and analytical outputs produced by the Data Analytics and CRM teams.
  • Translate complex customer data and segmentation outputs into clear, intuitive frameworks that marketing teams can use effectively for planning, communication, and campaign evaluation.
  • Apply analytical and statistical techniques to enhance marketing understanding (e.g. behavioral grouping, lifecycle interpretation, usage patterns), without owning or replacing enterprise-level customer models.
  • Act as the marketing subject-matter expert on how customer data and segmentation should be interpreted and applied for marketing and customer engagement use cases.

4. Marketing & Campaign Effectiveness Analytics (Customer Impact Level)

  • Work alongside Marketing & Customer Intelligence Expert to
    deep-dive and measure marketing campaign effectiveness
    at customer and segment level.
  • Analyze uplift, incremental spend, behavioral change, retention impact, and customer value contribution.
  • Shift performance evaluation from surface-level metrics to
    true customer and business impact.

5. Internal–External Customer Insight Integration

  • Act as the
    subject-matter expert on CardX's internal customer view,
    including transactional, behavioral, lifecycle, and engagement data.
  • Partner closely with the
    Marketing Customer Insight team,
    which owns external customer surveys, research, and voice-of-customer data.
  • Validate and enrich external research findings using internal customer data to ensure insight robustness and business relevance.
  • Synthesize a
    single, coherent customer narrative
    that integrates what customers say with what customers actually do.
  • Strengthen trust in marketing insights by ensuring recommendations are backed by
    both external customer voice and internal data validation.

6. Strategic Analytics Support for CMO & Marketing Agenda

  • Serve as the primary analytics partner to the CMO, supporting key marketing priorities and strategic initiatives
  • Provide ad-hoc analysis, deep dives, and scenario assessments aligned with marketing focus areas
  • Ensure analytics outputs are action-oriented, clearly linked to business decisions and next steps

Qualifications & Experience

  • 6–8+ years of experience in data analytics, customer analytics, marketing analytics, or business intelligence
  • Strong proficiency in SQL (must-have) for querying large-scale customer datasets
  • Working capability in Python or similar tools for analysis, segmentation, and modeling
  • Advanced expertise in Power BI to build intuitive, executive-level dashboards
  • Experience working with CDP, CRM, or marketing campaign data
  • Solid understanding of credit card or consumer lending lifecycle (acquisition, usage, engagement, loyalty, churn) will be advantage
  • Strong business acumen with the ability to connect analysis to commercial and marketing implications
  • Clear communicator who can translate complex data into simple, actionable insights
  • Curious, structured, dependable, and comfortable operating as a trusted senior individual contributor