Senior Campaign Analyst
2 weeks ago
Company: Konvy International Co.,Ltd.
Position: Senior
Campaign Analyst
Department:
Operation - E-Commerce
Job Overview:
We are looking for a data-driven and highly analytical Campaign Analyst to join our team. You will play a key role in developing pitch decks for brand collaborations, creating insightful dashboards to track performance, and supporting data-driven decisions to improve online sales campaigns. This role also involves tracking deal hunting progress and providing daily sales reports.
Key Responsibilities:
Pitch Deck Development:
· Collaborate with the team to develop compelling pitch decks that highlight campaign potential and value propositions for partner brands.
· Analyze market trends and competitor campaigns to enhance proposals.
Data Analytics and Dashboard Creation:
· Design and maintain campaign performance dashboards to provide clear, actionable insights for the team and stakeholders.
· Visualize complex data in an understandable and impactful way using relevant tools (e.g., Excel, Tableau, Power BI).
· Conduct post-campaign analysis to identify key learnings and improvements for future initiatives.
Campaign Tracking and Reporting:
· Monitor and track deal hunting progress, ensuring accurate and timely reporting on ongoing negotiations and deals.
· Provide daily reports on sales performance and other key metrics related to active campaigns.
· Identify trends and anomalies in sales data to help the team optimize campaigns in real-time.
Cross-Functional Collaboration:
· Work closely with senior campaign manager, marketing, and merchandising teams to ensure campaigns run smoothly.
· Provide data-driven recommendations to enhance campaign effectiveness and increase sales performance.
Qualifications:
· Bachelor's degree in Marketing, Campaign Analyst Business, or related fields.
· Experience with e-commerce platforms or online sales campaigns.
· Proven 2 - 3 experiences in campaign analytics, data visualization, E-Commerce
· Proficiency in data analysis tools (Excel, Google Sheets) and presentation tools (PowerPoint, Google slides)
· Strong communication skills and the ability to present complex information clearly.
· Ability to work in a fast-paced environment and manage multiple tasks simultaneously.
· Detail-oriented with strong organizational skills.
· Familiarity with data BI tools
· Knowledge of market trends and the digital sales landscape.
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