Marketing Insight Manager

5 days ago


Bangkok, Bangkok, Thailand Thai Beverage PLC Full time

Key Responsibilities:

Consumer Research and Brand Strategy Development

Understands and interprets research methodologies and results to ensure timely, accurate and impactful insight as the basis for decision-making across core research studies for NAB brands:

  • Lead syndicated research studies, market data analysis and relevant competitor activities to highlight key trends as well as identifying both opportunities and challenges for NAB brands.
  • Manage internal stakeholders to utilize data and deliver detailed understanding of consumer insight and bespoke analysis of trends with recommendation.
  • Lead qualitative and quantitative research study and develop appropriate methodologies to answer business needs for NAB brands.
  • Lead internal research to answer ad hoc insight requests from marketing team.
  • Evaluate and interpret all information to find the key issues and suggest the possible actions to brand team including participate in key decision-making forums to achieve brand strategic direction.
  • Build a marketing dashboard that visualizes key performance indicators and complete competitive analysis to maintain our competitive advantages.
  • Monitor and track the overall market intelligence spend and responsible for contract and raising purchase orders.
  • Effectively manages day-to-day complexity with research agency and identify strong research partners with ensuring best performance.

Trade Strategy Development

  • Collate shopper insights and suggest improvements area with initiatives for trade marketing team to answer business needs.
  • Lead price and promotion analysis based on market data and relevant competitor activities to identify both channel opportunities and challenges.
  • Lead qualitative and quantitative research for shopper study with recommendation and category strategies.
  • Use trends and analysis to support channel strategies including strengthening relationship with trade partners.

Qualification:

  • Degree in marketing, economics, management or statistics
  • Previous experience in consumer insight or shopper insight
  • Previous experience in retail audit data (preferably Nielsen, or retailer-based analytics)
  • Research management experience at a management level is preferred
  • Previous experience in local and international research is preferred
  • Excellent command of written and spoken English
  • Solid consumer research knowledge (Nielsen Retail Audit expertise is preferred and an advantage)
  • Consumer insight experience in FMCG environment
  • Consumer insight experience in CLMV countries would be beneficial
  • Experience in managing multiple projects
  • Excellent Excel and PowerPoint presentation skills


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