KOLs and Affiliate Marketing Manager

As Influencer and Affiliate Marketing Manager I, you will lead AIRR Labs' creator and affiliate strategy to support brand growth across key platforms like TikTok, Shopee, and Lazada. You will serve as a key enabler for Brand Managers by identifying, onboarding, and activating influencers and affiliates that align with campaign objectives and brand positioning.

This role owns the end-to-end influencer/affiliate enablement process — from talent scouting and contract negotiation to performance frameworks, SOPs, and stakeholder alignment. You'll ensure that creator and affiliate partnerships deliver measurable impact while continuously improving processes and staying on top of platform trends.

Responsibilities:

Creator & Affiliate Strategy

• Develop and scale AIRR's creator and affiliate strategy to drive performance across key brand partners.

• Define the role of creators and affiliates within each brand's growth plan, aligning content direction with commercial targets and emerging platform trends.

• Own the performance framework for creator and affiliate content, including attribution models, ROI benchmarks, and optimization tactics.

• Lead trend research and competitive benchmarking to inform strategy and identify new opportunities for growth.

Creator & Affiliate Management & Activation

• Identify, recruit, and onboard high-potential creators and affiliates who align with brand values and campaign objectives.

• Oversee the full lifecycle of creator/affiliate partnerships—from briefing and contracting to content rollout and performance review.

• Foster long-term creator relationships and cultivate engaged brand-specific affiliate communities.

• Act as the lead point of contact for creator/affiliate negotiations, contract terms, and issue resolution.

Cross-Functional Execution

• Work closely with commercial, brand, and production teams to align creator strategy with sales, content, and brand-building goals.

• Serve as the go-to expert on creator/affiliate best practices for internal stakeholders.

• Translate campaign needs into clear, actionable creator briefs and ensure deliverables meet both creative and performance standards.

Performance & Operations

• Define KPIs for creator-led and affiliate campaigns; monitor GMV, conversion rates, and other key metrics.

• Build scalable systems and SOPs to streamline creator onboarding, briefing, and performance tracking.

• Stay up to date with TikTok and other social platform developments, tools, and affiliate programs; share insights regularly with internal stakeholders.

• Develop and track data for completion of monthly reports providing key insights and recommendations

Requirements:

• 3–5 years of experience in creator/affiliate management, influencer marketing, or performance-driven content roles—preferably with a TikTok-first lens.

• Deep understanding of TikTok's creator ecosystem, affiliate tools, and content dynamics.

• Proven ability to advise strategically and influence brand outcomes through creator-led approaches.

• Confident negotiator and relationship builder with creators, agencies, and internal stakeholders.

• Highly organized and performance-driven, with the ability to lead cross-functional projects in a fast-paced environment.

• Comfortable working flexible hours to collaborate with KOLs and content creators who may be active outside of standard working times.