Live & KOL Manager

6 days ago

Bangkok, Bangkok, Thailand BTI Executive Placement (Thailand) Co., Ltd. Full time

Key Responsibilities

  • Develop and execute the live streaming strategy across platforms (Facebook, TikTok, Instagram, YouTube, etc.) to promote courses, programs, and educational content.
  • Plan monthly and quarterly livestream calendars, including themes, special campaigns, and promotional activities.
  • Coordinate with academic teams, product owners, and marketing teams to ensure accurate educational content is delivered during livestreams.
  • Identify, recruit, and manage KOLs, influencers, educators, and content creators who align with the brand.
  • Negotiate fees, contracts, and campaign terms with KOLs and agencies.
  • Monitor performance of live sessions and KOL campaigns, providing insights and recommendations for improvement.
  • Manage livestream production, including script preparation, hosts, equipment setup, and real-time engagement with the audience.
  • Ensure brand consistency and compliance in all influencer and live-related activities.
  • Track KPIs such as viewer engagement, conversion rate, lead generation, and ROI.

Qualifications

  • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • 3–5 years of experience in influencer marketing, live commerce, digital marketing, or brand communication.
  • Experience in education, edtech, or consumer-oriented service businesses is an advantage.
  • Strong network of KOLs and influencers across various platforms.
  • Excellent communication, presentation, and negotiation skills.
  • Ability to work in a fast-paced environment with strong attention to detail.
  • Creative mindset with a deep understanding of social media trends and audience behavior.

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