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Marketing Manager

2 weeks ago

Pathum Thani, Thailand Synergy Technology Co., Ltd. Full time ฿1,200,000 - ฿3,600,000 per year

Job description

1.Strategic Planning & Growth Management

  • Develop and implement scalable annual and quarterly marketing strategies aligned with company goals, focusing on customer acquisition, retention, and revenue growth.
  • Integrate marketing and business development strategies to drive market expansion and support scaling efforts.
  • Identify and prioritize new market opportunities, leveraging data-driven insights and market research to guide strategic decisions.

  • Collaborate with leadership to define go-to-market strategies for new products or services, ensuring alignment with business objectives.

  • Online Marketing & Digital Growth

  • Oversee the management of digital platforms, including Facebook, YouTube, Website, Instagram, LinkedIn,  TikTok and Line Official, ensuring consistent brand identity and messaging.

  • Plan, execute, and optimize performance-driven digital campaigns using tools like Google Analytics, SEO/SEM, and marketing automation platforms.
  • Leverage growth marketing frameworks to test, analyze, and scale campaigns across acquisition, activation, and retention stages.

  • Monitor and evaluate the effectiveness of online marketing efforts, providing actionable recommendations to improve ROI and drive lead generation.

  • Offline Marketing & Events

  • Plan and manage industry-specific exhibitions, trade fairs, and promotional events to enhance brand visibility and generate leads.

  • Develop and oversee the creation of marketing materials such as brochures, datasheets, catalogs, and case studies tailored to technical audiences.

  • Coordinate press releases (PR) and media communications to strengthen the company's public image and thought leadership.

  • Business Development & Strategic Partnerships

  • Identify and pursue new business opportunities through market research, networking, and outreach to potential clients and partners.

  • Build and nurture long-term relationships with key stakeholders, including clients, partners, and industry influencers, to support revenue growth.
  • Collaborate with internal teams (e.g., BD, Sales, R&D, Supply Chain, PM and Engineering) to develop tailored solutions that address client needs and drive adoption of technology solutions.

  • Represent the company at industry events, conferences, and networking opportunities, positioning the brand as a leader in the tech space.

  • Content Creation & Brand Communication

  • Craft and oversee compelling content strategies to strengthen brand awareness and positioning, ensuring alignment with the company's mission and values.

  • Guide and review marketing content, including blogs, whitepapers, and social media posts, to ensure consistency in tone and messaging.

  • Develop storytelling frameworks that effectively communicate the value of the company's technology solutions to diverse audiences.

  • Market Research & Competitive Analysis

  • Conduct in-depth market research and competitor analysis to identify gaps, trends, and opportunities in the tech industry.

  • Monitor customer needs, market dynamics, and emerging technologies to inform product development and marketing strategies.

  • Provide actionable insights and weekly/monthly reports to management, highlighting progress, challenges, and opportunities.

  • Leadership & Team Development

  • Lead, mentor, and coach the marketing team, fostering a collaborative and performance-driven culture.

  • Assign and prioritize tasks, ensuring timely delivery of high-quality outputs across all projects.

  • Support team members in developing their skills, particularly in growth marketing and business development.

  • Performance Evaluation & Continuous Improvement

  • Measure and analyze marketing and business development outcomes, evaluating campaign effectiveness and lead conversion rates.

  • Provide feedback and implement continuous improvement plans to optimize marketing performance and scaling strategies.

  • Use data-driven insights to refine customer acquisition funnels and improve overall ROI.

  • Cross-Functional Collaboration

  • Work closely with BD, Sales, R&D, Supply Chian, PM, and Engineering teams to align marketing and business development efforts with company objectives.

  • Support internal departments with marketing presentations, sales enablement materials, and strategic campaigns.

  • Act as a bridge between marketing and business development, ensuring seamless collaboration to achieve growth targets.

  • Innovation & Scalability

  • Experiment with AI-driven tools and innovative marketing technologies to enhance efficiency and personalization.

  • Develop and implement scalable processes for marketing and business development to support rapid growth in a startup environment.

Qualification

  • Bachelor's degree or higher in Marketing, Communication, or a related field.
  • Having at least 5 years of experience in Sales & Marketing
  • Hardworking, patient, humble, and open to all feedback. Energetic and creative.