Social Media Manager Ad designer

2 weeks ago

Bangkok, Bangkok, Thailand EMERALD GLOBAL Full time ฿1,200,000 - ฿2,400,000 per year

Thai Nationals Only

We are seeking a creative, and hands-on Social Media Manager to lead our digital presence across key platforms including Facebook, Instagram, TikTok, YouTube, and LINE. The ideal candidate will be a master of both organic and paid social media, with strong skills in AI-assisted video creation, ad design, performance optimization, and cross-platform campaign strategy.

Thai Nationals Only

You will be responsible for end-to-end execution from ideation and content creation to ad deployment, performance tracking, and iterative optimization ensuring every piece of content drives awareness, engagement, and conversions for our education services.

Key Responsibilities

  • Content Creation & Production:

  • Design high-converting ad creatives (static, carousel, video) tailored to each platform.

  • Produce short-form and long-form videos using AI tools and editing software.
  • Develop engaging, on-brand visual and video content that resonates with students, parents, and education stakeholders.

  • Social Media Management:

  • Manage daily operations across Facebook, Instagram, TikTok, YouTube, and LINE (including content calendars, community engagement, and messaging).

  • Maintain consistent brand voice, tone, and visual identity across all channels.

  • Paid Advertising & Performance Marketing:

  • Plan, launch, and optimize paid campaigns across all platforms using native ad managers (Meta Ads Manager, TikTok Ads Manager, Google Ads, etc.).

  • Conduct A/B testing on creatives, audiences, and messaging to maximize ROAS and CAC efficiency.
  • Monitor KPIs (CTR, CPC, CPL, conversion rate) and adjust budgets/strategies in real time.

  • Strategy & Analytics:

  • Develop data-backed social media strategies aligned with business goals (lead gen, brand awareness, student enrollment).

  • Analyze campaign performance weekly and present actionable insights to the marketing team.
  • Stay ahead of platform algorithm changes, emerging trends (especially in EdTech and international education), and new AI/content tools.

  • Collaboration:

  • Work closely with sales, counseling, and content teams to align messaging and funnel strategy.


•
• Coordinate with external partners (influencers, agencies, universities) when required.

Thai Nationals Only - We are not hiring for Non-Thai Nationals.

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