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Senior Marketing

3 weeks ago

Sathon, Bangkok, Thailand Avalant Co., Ltd. Full time

1. Marketing Strategy & Planning

  • Develop and execute a marketing plan aligned with AVALANT's business objectives
  • Analyze market trends, technology shifts, and customer behavior to optimize strategies.
  • Manage and control the marketing budget to maximize effectiveness.

2. Branding & Marketing Communications

  • Develop brand communication strategies to enhance brand awareness among target audiences.
  • Manage and create content for websites, social media, and digital channels.
  • Design and produce marketing materials (ads, brochures, presentations, etc.) for AVALANT's products and solutions.
  • Oversee PR & media relations to strengthen AVALANT's presence in the industry.

3. Digital Marketing & Lead Generation

  • Implement SEO, SEM, and social media marketing strategies to expand reach and visibility.
  • Manage online advertising campaigns (Google Ads, LinkedIn Ads, Facebook Ads, etc.) to attract potential clients.
  • Develop lead generation & nurturing campaigns using email marketing and automation tools.
  • Analyze marketing data using Google Analytics, CRM, and marketing dashboards.

4. Sales & Business Development Support

  • Collaborate with the sales team to develop sales pitches, proposals, and customer presentations.
  • Create marketing collateral such as case studies, whitepapers, and demo content.
  • Analyze customer behavior to refine customer journeys and buyer personas.
  • Support sales teams in client meetings and solution presentations.

5. Events & Marketing Campaigns

  • Plan and organize seminars, webinars, and networking events to attract potential clients.
  • Coordinate co-marketing campaigns with business partners.
  • Execute promotional activities (workshops, special offers) to engage target customers.

6. Marketing Analytics & Optimization

  • Monitor marketing campaign performance and optimize for better results.
  • Use marketing KPIs such as conversion rates, ROI, CAC, and CLV to evaluate effectiveness.
  • Conduct competitor and market analysis to refine marketing strategies.