Brand Manager
22 hours ago
Job Title: Brand Manager
Location: Bangkok / Remote
Job Type: Full-time
Role Description
We're looking for a Brand Manager to support both Sales and Marketing execution. This role requires a balance of creative vision and business acumen someone who understands how strong branding can drive engagement, conversion, and long-term growth.
In this role, you'll work side-by-side with our Business Director to lead initiatives across both sales and marketing. From campaign development to influencer partnerships and cross-functional execution, you'll play a key role in turning brand strategies into measurable results that support growth and revenue.
It's a fast-paced, collaborative role for someone who's hands-on, adaptable, and excited to help shape a brand with both heart and impact.
Key Responsibilities
Brand Strategy & Positioning
Define and evolve brand identity, messaging, and key campaigns across all platforms.
Build brand plans that connect with our core audience and support short and long term growth.
Ensure all communications and touchpoints stay aligned with brand values and product direction.
Campaign Management & Content Creation
Lead end-to-end execution of brand campaigns—from concept to launch.
Oversee content creation across digital, social, paid media, and CRM.
Brief creative teams to deliver high-impact visuals, assets, and messaging
KOL & Influencer Collaboration
Identify, engage, and manage relationships with key opinion leaders (KOLs), influencers, and content creators.
Develop collaboration strategies that fit brand image and market trends.
Monitor content delivery, performance, and audience engagement.
Cross-Team Collaboration
Work closely with sales, telesales, and e-commerce teams to align plans and calendars.
Support launches, promotions, and channel-specific initiatives with targeted messaging and assets.
Coordinate with product and R&D for insights, roadmap alignment, and content support.
Market Insight & Optimization
Analyze performance across campaigns and channels to identify wins, gaps, and next steps.
Stay updated on consumer behavior, industry trends, and competitor activity.
Use data to inform decision-making and continuously improve marketing impact.
Research market trends, consumer behavior, and competitive activity to inform marketing strategies.
Qualifications
Bachelor's degree in Marketing, Business, or a related field
Minimum 4 years of experience in brand, marketing, or commercial strategy roles
Strong creative sensibility with commercial thinking
Strong experience in content creation, campaign planning, and managing collaborations with influencers and KOLs.
Experience leading campaigns across paid media, digital content, and influencer marketing
Highly organized, collaborative, and outcome-focused
Familiarity with tools like Meta Ads Manager, Google Analytics, Klaviyo, etc. is a plus
Industry experience in beauty, wellness, or FMCG is a plus
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