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Brand Manager

1 day ago

Bangkok, Bangkok, Thailand Be Fit For Life Co., Ltd. Full time

Job Title: Brand Manager

Location: Bangkok / Remote 

Job Type: Full-time

Role Description 

We're looking for a Brand Manager to support both Sales and Marketing execution. This role requires a balance of creative vision and business acumen someone who understands how strong branding can drive engagement, conversion, and long-term growth.

In this role, you'll work side-by-side with our Business Director to lead initiatives across both sales and marketing. From campaign development to influencer partnerships and cross-functional execution, you'll play a key role in turning brand strategies into measurable results that support growth and revenue.

It's a fast-paced, collaborative role for someone who's hands-on, adaptable, and excited to help shape a brand with both heart and impact.

Key Responsibilities

Brand Strategy & Positioning

  • Define and evolve brand identity, messaging, and key campaigns across all platforms.

  • Build brand plans that connect with our core audience and support short and long term growth.

  • Ensure all communications and touchpoints stay aligned with brand values and product direction.

Campaign Management & Content Creation

  • Lead end-to-end execution of brand campaigns—from concept to launch.

  • Oversee content creation across digital, social, paid media, and CRM.

  • Brief creative teams to deliver high-impact visuals, assets, and messaging

KOL & Influencer Collaboration

  • Identify, engage, and manage relationships with key opinion leaders (KOLs), influencers, and content creators.

  • Develop collaboration strategies that fit brand image and market trends.

  • Monitor content delivery, performance, and audience engagement.

Cross-Team Collaboration

  • Work closely with sales, telesales, and e-commerce teams to align plans and calendars.

  • Support launches, promotions, and channel-specific initiatives with targeted messaging and assets.

  • Coordinate with product and R&D for insights, roadmap alignment, and content support.

Market Insight & Optimization

  • Analyze performance across campaigns and channels to identify wins, gaps, and next steps.

  • Stay updated on consumer behavior, industry trends, and competitor activity.

  • Use data to inform decision-making and continuously improve marketing impact.

  • Research market trends, consumer behavior, and competitive activity to inform marketing strategies.

Qualifications

  • Bachelor's degree in Marketing, Business, or a related field

  • Minimum 4 years of experience in brand, marketing, or commercial strategy roles

  • Strong creative sensibility with commercial thinking

  • Strong experience in content creation, campaign planning, and managing collaborations with influencers and KOLs.

  • Experience leading campaigns across paid media, digital content, and influencer marketing

  • Highly organized, collaborative, and outcome-focused

  • Familiarity with tools like Meta Ads Manager, Google Analytics, Klaviyo, etc. is a plus

  • Industry experience in beauty, wellness, or FMCG is a plus