Brand Manager

Overview

Join us on this exciting journey This role will be facilitated through the third-party employment vendor appointed by PepsiCo Thailand. By applying, you are giving consent to share your information with our trusted partner to support your recruitment and employment process.

Responsibilities

To support the development and execution of New Product Development Brand strategies that drive consumer engagement, market growth, and brand equity. Here's a breakdown of the key responsibilities and objectives:

End-to-end project ownership to support innovation projects from ideation, validation, launch and post-evaluation, ensuring seamless progress through all development stagesSupport Innovation Lead - PepSpark to develop strong innovaton projects pipeline for AOP and beyondCommunicate and collaborate with internal key stakeholders including Sector/China team, Marketing team, Trade Marketing Team, Sales, Design Team, Supply Chain, Finance, Legal, Corporate Affairs (CA) and external perties including Artwork Designer, Printing Supplier, Media and Digital Agencies and Influencers Marketing Agency to ensure their full understanding of defined marketing strategiesDefine success metrics and innovation post launch evaluation and adjust innovation and communication to enhance performance and deliver on operational excellenceBuild in-depth understanding of Innovation, marketing & product concepts derived from Thai consumer insights for PepSparkBuild in-depth understanding of snack consumers, including passion points i.e. entertaining, music, sport, gaming platformDevelop concept together with communication campaign for innovation permanent breakthrough, reframe projectsEngage with cross functions in identifying market challenges, opportunities as well as make sure the operational efficiencyDesign the digital strategies, including management of content marketing, social media and brands presence across a range of digital channels and platformsEndeavor to stay informed about emerging trends and behaviors in digital marketing as well as technologies that could enhance brands across age group and maximize performanceEnsure execute excellent on brand plan including prioritize and well manage key milestones/timeline, update brand performance and build actions for improvementControl and monitor A&M spending to be in line with AOPQualifications

Master's degree or Bachelor's Degree in any Marketing, Business, Digital, InnovationAt least 2-3 years experiences as Product/ Brand, Innovation Development in multinational FMCG companiesEntrepreneurial mindset to take ownership, move fast, and push boundariesCan-do attitude to proactively find ways to make things possibleInnovation passion to explore new ideas and shaping what's nextEnergetic, fast learner with high learning agility, result driven, self-motivated, open-minded, easily to adapt with changes, collaborative, and good interpersonal skillDemonstrate understanding in Digital & performance marketing from strategy into executionStrong analytical and project management skillsWork well under pressureAble to work independently and can deal with ambiguity and changing environments.Great collaboration skills with high agility to work in teams.Good command in English

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