BD & Incubation Manager (The Lemonshot)

5 days ago

Bangkok, Bangkok, Thailand Charoen Pokphand Group Co.,Ltd. Full time

About The Lemon Shot

We are Thailand's leading
Creator-Led Creative Solutions Partner
. From managing the country's largest network of influencers (100M+ followers) to executing award-winning social commerce strategies and media production, we "squeeze" the best out of creativity and data to drive growth for brands.

We are looking for a commercial
Intrapreneur
who can drive our core business growth while simultaneously building our future. As the
BD & Incubation Manager
, you will wear two hats. First, you will lead high-level business development, identifying and prioritizing the most valuable partnership opportunities. Second, you will lead "Incubation Projects" taking new ideas (e.g., a new creator IP, a cross-border commerce model, or a new tech solution) from a rough concept to a
Proof of Concept (POC)
and eventually a profitable business unit.

Key Responsibilities

1. Strategy & Prioritization

  • Opportunity Assessment:
    Evaluate incoming business opportunities and internal ideas. Use data to
    prioritize
    which projects to pursue based on ROI, strategic fit, and resource availability.
  • Strategic Roadmap:
    Co-develop the BD roadmap. Decide where The Lemon Shot should play (e.g., which sectors in Thailand/China) and how to win.
  • Resource Allocation:
    Act as the gatekeeper for new initiatives, ensuring we focus our energy on high-impact projects rather than short-term initiatives.

2. Business Development (The "Hunter" Role)

  • Strategic Partnerships:
    Lead negotiations for complex, high-value deals (e.g., Joint Ventures, Exclusive Representation rights with Chinese platforms, or major Brand partnerships).
  • Commercial Structure:
    Design the commercial terms of deals beyond standard rate cards to create synergistic revenue-sharing or equity-based models.

3. New Business Incubation (The "Builder" Role)

  • Zero-to-One Management:
    Lead the launch of new business units or products. Manage the entire lifecycle from ideation to
    Proof of Concept (POC)
    to Service Launch.
  • POC Execution:
    Design and run pilot projects to test assumptions. Gather data to prove success or fail fast with learnings.
  • Feasibility Studies:
    Work with the Finance team to build business cases. Analyze market size, cost structures, and revenue potential before full-scale investment.

Requirements

  • Experience:
    5–7+ years
    of experience in Business Development, Corporate Strategy, Venture Building, or Project Management.
  • Education:
    Bachelor's or Master's degree in Business, Management, or related fields.
  • The "Intrapreneur" Mindset:
    Demonstrated experience in launching something new (e.g., a new department, a startup, a new product line) is highly preferred. You must show ownership.
  • Feasibility Analysis:
    Ability to build a basic P&L and business model.
  • Project Management:
    Skilled in managing timelines, stakeholders, and risks.
  • Deck Creation:
    Ability to pitch a vision to investors or senior management.
  • Language: Thai
    and
    English:
    Business Fluent (Negotiation level).

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