Marketing Manager, Enterprise
2 weeks ago
At SiteMinder we believe the individual contributions of our employees are what drive our success. That's why we hire and encourage diverse teams that include and respect a variety of voices, identities, backgrounds, experiences and perspectives. Our diverse and inclusive culture enables our employees to bring their unique selves to work and be proud of doing so. It's in our differences that we will keep revolutionising the way for our customers. We are better together
What We Do…
We're people who love technology but know that hoteliers just want things to be simple. So since 2006 we've been constantly innovating our world-leading hotel commerce platform to help accommodation owners find and book more guests online - quickly and simply.
We've helped everyone from boutique hotels to big chains, enabling travellers to book igloos, cabins, castles, holiday parks, campsites, pubs, resorts, Airbnbs, and everything in between.
And today, we're the world's leading open hotel commerce platform, supporting 50,000 hotels in 150+ countries - with over 130 million reservations processed by SiteMinder's technology every year.
About The Enterprise Marketing Manager Role...
SiteMinder is seeking a commercially minded Marketing Manager, Enterprise to drive marketing programs that support the growth of our hotel groups and chains segment globally. This is a hands-on, end-to-end marketing role with responsibility for demand generation, account-based marketing (ABM), sales enablement, and brand amplification across key enterprise accounts. You will work closely with account managers, retail sales, customer success, product marketing, PR and brand to shape SiteMinder's presence in the hotel groups segment.
What You'll Do...
- Develop and execute multi-channel marketing plans to generate and accelerate pipeline for enterprise sales teams.
- Own and scale account-based marketing (ABM) programs across targeted hotel groups, working hand-in-hand with sales and the wider marketing team.
- Activate go-to-market plans for new enterprise solutions in different regions including 1:1 and 1:few strategies
- Create localised campaigns and content that engage C-level decision-makers and drive brand relevance, while leveraging account and contact-level insights
- Partner with events and partnerships teams to lead SiteMinder's presence at key industry events, roundtables, and trade shows.
- Develop sales enablement materials, including case studies, pitch decks, and playbooks tailored to enterprise buyers.
- Report on campaign and program performance, using data to optimise for impact and alignment with sales goals.
- Be a voice of the enterprise customer internally to inform product, brand, and messaging strategies
What You Have...
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- 5+ years of progressive marketing experience, with at least 2-3 years specifically focused on Enterprise Marketing and Account-Based Marketing (ABM) in a B2B environment.
- Proven track record of developing and executing successful mulit-channel ABM strategies that drive pipeline and revenue growth.
- Understanding of the enterprise buyer persona, sales cycle and buyer journey.
- Proficiency with Marketing platforms (Marketo) and CRM systems (Salesforce).
- Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
- Excellent written and verbal communication skills, with the ability to craft compelling narratives for executive-level audiences.
- Demonstrated ability to collaborate effectively with sales and cross-functional teams.
- Highly organised, detail-oriented, and able to manage multiple projects simultaneously.
Our Perks & Benefits…
- Equity packages for you to be a part of the SiteMinder journey
- Hybrid working model (in-office & from home)
- Mental health and well-being initiatives
- Generous parental (including secondary) leave policy
- Paid birthday, study and volunteering leave every year
- Sponsored social clubs, team events, and celebrations
- Employee Resource Groups (ERG) to help you connect and get involved
- Investment in your personal growth offering training for your advancement
Does this job sound like you? If yes, we'd love for you to be part of our team Please send a copy of your resume and our Talent Acquisition team will be in touch.
When you apply, please tell us the pronouns you use and any adjustments you may need during the interview process. We encourage people from underrepresented groups to apply.
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