Account Director

1 week ago

Bangkok, Bangkok, Thailand ATCOMMY PTE Full time ฿1,200,000 - ฿2,400,000 per year

Key Responsibilities

1. Client & Business Leadership

  • Serve as the day-to-day client lead for creator and social-led campaigns.
  • Translate client business challenges into clear campaign strategies and actionable briefs.
  • Manage client communications: briefing, approvals, feedback loops, reporting and ongoing relationship building.
  • Identify growth opportunities within existing accounts — upsell regional or cross-platform solutions.
  • Partner with the Regional Group Director on commercial forecasting, budgeting and client satisfaction tracking.

2. Strategic Planning & Campaign Development

  • Lead briefing sessions to translate brand objectives into platform-fit, creator-driven concepts.
  • Oversee campaign planning — defining KPIs, creative angles, channel mix and content cadence.
  • Collaborate with the Creator Strategist and Regional Planning team to localise frameworks and adapt best practices from China to Thailand.
  • Present strategic recommendations, WIPs, and performance reviews to clients with clarity and confidence.

3. Project & Performance Oversight

  • Supervise the local and regional teams through all campaign stages: ideation, production, approvals, launch, and reporting.
  • Ensure deliverables meet agreed quality, brand, and compliance standards.
  • Manage budgets, timelines, and scopes of work; flag risks and mitigation plans early.
  • Track campaign results (ER, CTR, GMV, etc.) and translate data into actionable insights and optimisations.

4. Team & Collaboration

  • Mentor Creator Strategists and Assistants, building capability in planning and client service.
  • Coordinate with regional creative, ops and data teams to maintain alignment and performance visibility.
  • Support internal learning sessions and contribute to developing @comm Group's creator methodology.

What We're Looking For

  • 6+ years experience in advertising, social, or influencer marketing, including client management and campaign planning.
  • Proven ability to manage multi-stakeholder relationships and lead client presentations independently.
  • Deep understanding of Thailand's social/creator ecosystem (TikTok, YouTube, Shopee Live, LazLive, etc.).
  • Strong commercial acumen — able to link creative output to business and performance KPIs.
  • Excellent communicator (Thai and English) with clear, structured thinking and confidence in cross-border collaboration.
  • Highly organised, proactive, and solution-oriented.

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