Channel Marketing

1 week ago

Bangkok, Bangkok, Thailand myGwork - LGBTQ+ Business Community Full time $1,000,000 - $2,000,000 per year

This job is with Johnson & Johnson, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community. Please do not contact the recruiter directly.
At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at

Job Function
Marketing

Job Sub Function
Trade Marketing

Job Category
Professional

All Job Posting Locations:
Bangkok, Bangkok, Thailand

Responsibilities
Job Description:
Trade Marketing Strategy

  • Develop and execute trade marketing plans to grow channel-focused stores, leveraging data and insights to drive portfolio performance and achieve business objectives.

CRM Strategy

  • Design and implement CRM initiatives to recruit new wearers and enhance customer retention.

Cross-Functional Collaboration

  • Partner with Sales and other departments to align on Joint Business Plans (JBP).
  • Ensure seamless coordination with cross-functional teams (e.g., IT) to deliver strategic goals.

Budget Management

  • Manage and monitor trade spending budgets, including GTN discounts, POSM, warehouse costs, events, PG, and roadshows.

Performance Monitoring & Insights

  • Conduct offtake data analysis to evaluate performance against KPIs and provide actionable recommendations.
  • Perform competitor benchmarking to maintain ACUVUE's market competitiveness.

Sales Forecast Accuracy

  • Manage the impact of promotions and distribution plans on sales forecast accuracy.

Pricing Strategy

  • Collaborate with the Brand Manager to manage price setting and adjustments.

Customer Engagement

  • Oversee customer inquiries and feedback across digital platforms (LINE, Facebook, Instagram, etc.) related to promotions and campaigns.

Requirements

  • Education: Bachelor's degree in Marketing, Business Administration, or related field.

  • Experience:

  • Minimum 3-5 years of experience in trade marketing, channel marketing, or retail execution.

  • Experience in FMCG, retail, or healthcare industry is an advantage.

  • Skills:

  • Strong analytical skills with ability to interpret data and generate actionable insights.

  • Excellent communication and presentation skills.
  • Proficiency in digital platforms and CRM tools.

  • Advanced computer literacy (MS Office, Excel, PowerPoint).

  • Competencies:

  • Strategic thinking and problem-solving ability.

  • Strong project management and cross-functional collaboration skills.

  • Ability to manage budgets and monitor ROI effectively.

  • Language: Proficiency in Thai and English (written and spoken).

Required Skills
Preferred Skills:
Advanced Analytics, Brand Positioning Strategy, Coaching, Commercial Awareness, Communication, Consulting, Cross-Functional Collaboration, Customer Intelligence, Data Analysis, Execution Focus, Financial Analysis, Industry Analysis, Innovation, Marketing Campaign Management, Market Research, Predictive Modeling, Problem Solving, Program Management, Risk Assessments, Trading Environment Knowledge

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