Channel Manager
1 week ago
Responsibilities:
- Develop and execute integrated channel strategies for On-Trade (bars, restaurants, hotels) and Off-Trade (retail, supermarkets, convenience stores, wholesalers) to achieve revenue and volume targets.
- Build and maintain strong relationships with key accounts, ensuring long-term collaboration and mutual growth.
- Identify new business opportunities and negotiate commercial agreements to expand market share.
- Monitor market trends and competitor activities to maintain a competitive edge.
- Deliver actionable insights quarterly to support strategic decision-making.
- Ensure promotional campaign ROI aligns with business objectives, optimizing spend and profitability.
- Provide monthly performance analytics to maintain alignment between operations and channel execution.
- Lead Joint Business Planning (JBP) with key partners, ensuring alignment and timely execution.
- Execute activation plans tailored for each channel, focusing on engagement and continuous improvement.
Qualifications:
- Bachelor's or higher in Marketing, Business Administration or related field.
- Experience 5-8 years in Channel Management (On-Trade & Off-Trade) / Trade Marketing / Sales / Key Account Management in Alcohol / FMCG / Beverage / Consumer Industries.
- Proven track record in Channel Development, including key account management, distributor engagement, and retail execution.
- Experience in trade promotions, merchandising, and category management to drive sales growth.
- Strong understanding of consumer and shopper behavior, market trends, Route-To-Market and competitive analysis.
- Knowledge of channel profitability, Joint Business Planning (JBP), and trade terms negotiation.
- High analytical capability with solid knowledge of channel KPIs and commercial levers.
- Strong negotiation and relationship management skills.
- Excellent communication, presentation, and strategic planning skills.
- Ability to work under regulatory constraints and manage multiple stakeholders.
- Proficiency in Excel, PowerPoint, and data analysis.
- Good English communication skills.
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