Marketing Executive

As a Marketing Executive at Edukatory, you'll play a key role in driving our brand's visibility and helping schools and families connect through smart, engaging campaigns. You'll manage our social media content, run digital ads, launch email campaigns, coordinate with schools for co-branded promos, and support events and growth campaigns across Thailand.

You'll work closely with the Chief Marketing Officer (CMO) and cross-functional teams to turn marketing plans into action. This is a hands-on role ideal for someone who's creative, analytical, organized, and passionate about education and impact.

Content & Social Media Marketing

• Plan, create, and manage a monthly content calendar across all digital channels (Facebook, Instagram, TikTok, LinkedIn, YouTube Shorts)
• Write engaging and brand-aligned captions, hashtags, and call-to-actions for all scheduled posts.
• Coordinate with in-house or freelance designers to develop visual assets for posts, carousels, reels, and ads.
• Draft and publish weekly blog content, landing pages, or school highlight write-ups to support SEO and lead generation
• Monitor audience comments and engage with followers on social platforms in a timely and friendly manner

Digital Advertising & Paid Campaigns

• Set up and optimize Facebook/Instagram Ads via Meta Business Suite — including audience targeting, creative setup, and budget allocation
• Launch and monitor Google Search and Display Ads, including basic keyword bidding and A/B testing of ad creatives
• Track and report on ad performance weekly (CTR, CPC, reach, engagement, conversions)
• Propose strategies to reduce ad costs while improving lead quality and campaign outcomes
• Implement retargeting campaigns for bounced traffic and engaged users

Email Marketing & CRM

• Create and schedule email blasts to both school and student audiences (e.g. newsletters, promos, onboarding tips)
• Manage subscriber lists and segment audiences for more personalized targeting
• A/B test subject lines, templates, and email timing to optimize open and click-through rates
• Support lead nurturing workflows and automated email sequences

Analytics & Reporting

• Use Google Analytics, Meta Insights, and ad dashboards to analyze traffic, user behavior, and campaign effectiveness
• Generate weekly reports to share with the CMO and make data-informed recommendations
• Monitor bounce rates, page views, social growth, ad ROI, and user demographics
• Maintain internal dashboards to track ongoing marketing KPIs

Partnerships, PR, and School Coordination

• Collaborate with the school success team to co-create promotional content with listed schools (e.g. open house, enrollment promos)
• Liaise with schools or agencies to gather marketing assets, schedule campaigns, or confirm details of shared content
• Assist in identifying potential influencers, bloggers, or parenting communities for collaboration
• Support PR activities including press releases, media outreach, and story pitching

Events & Campaign Execution

• Assist in planning and promoting virtual or in-person events, such as Edukatory's School Discovery Week or webinars
• Coordinate logistics, promotions, and post-event reporting
• Help source, design, and manage marketing materials and swag items for campaigns and activations
• Create post-event recap content for social and email channels

Internal Coordination & Marketing Ops

• Work with the CMO to align campaigns with business goals.
• Assist in preparing pitch decks, sponsor proposals, and investor marketing materials
• Keep all marketing materials, brand files, campaign trackers, and creative assets organized in Google Drive
• Maintain a shared archive of past campaigns, reports, and raw assets for future reference
• Provide ad hoc support to other departments (e.g. sales or client success) during peak campaigns or launches

• Bachelor's degree in Marketing, Communications, Business, or a related field
• Strong English communication skills
• Creative thinker with strong attention to details
• Organized and able to handle multiple tasks or campaigns simultaneously
• Self-starter with a "get-things-done" attitude, even in fast-paced environments
• Strong sense of visual storytelling, branding, and customer-first thinking

All interested candidates that meet the required qualifications and skills, send your CV to