Regional Marketing Manager

6 days ago

Bangkok, Bangkok, Thailand Focal Resource Recruitment Full time
Job brief

The Regional Marketing Manager will oversee the development and implementation of regional marketing strategies and trade marketing (B2B) for a global consumer brand in the optical /eyewear/lifestyle/FMCG consumer category.

The role focuses on strengthening brand presence, trade marketing (B2B), digital marketing and campaign, social media management, marketing activation and event, driving sell-out performance and working closely with local distributors across Asia through impactful, localised marketing initiatives.

Location: Bangkok-based (with occasional travel across Asia)
Working day: on-site - 5 days working

Responsibilities
  • Develop and execute regional marketing strategies aligned with global direction and business objectives.
  • Manage all aspects of Brand Management, including communication, market campaigns, POS, and visibility programs.
  • Trade marketing and B2B initiatives with distributor partners to maximise market opportunities and sales performance.
  • Plan and oversee digital marketing, social media, and online activation across key markets.
  • Monitor market trends, competitor activities, and consumer insights to support management decisions.
  • Marketing activation and event marketing.
  • Budget control/ management
Requirements
  • An International Market degree or related.
  • Fluent in English & Thai language
  • Minimum 5 years of marketing experience in global brand consumer products/FMCG industries.
  • Proven experience managing global /regional brand and local distributor management across countries in Asia/SEA.
  • Strong understanding of brand marketing communication, trade marketing (B2B), digital marketing and social media management.
  • Strong stakeholder management, strategic & analytical skills, creativity, communication skills and cross-cultural sensitivity.
  • Self-driven, proactive and able to work independently while collaborating effectively in teams.
  • Willingness to travel regionally (sometimes) for exhibition, marketing events and market visits

Skills required:

  • Marketing strategy
  • Brand Management
  • Marketing communication
  • Trade marketing (B2B)
  • Social media management
  • Digital marketing & campaigns
  • Marketing activation and event marketing
  • Partners/distributors management
  • Budge/Finance controlling.

"Please note, only shortlisted candidates will be contacted for further steps."

Focal Resource Recruitment Co., Ltd.
Recruitment License No.: 1842/2566

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