Marketing specialist

7 days ago

Bangkok, Bangkok, Thailand Lalamove EasyVan (Thailand) Limited Full time

We are looking for a strategic and data-driven Loyalty & Retention Specialist to strengthen customer engagement and drive repeat business through effective loyalty initiatives. This role will lead the end-to-end management of our membership program, develop retention-focused campaigns, and collaborate cross-functionally to maximize customer lifetime value.

What you'll do

Loyalty Program Management

  • Manage and expand the loyalty/membership program to drive user acquisition, repeat purchase, and retention.
  • Analyze member behavior and redemption patterns to develop personalized offers and engagement strategies.

Campaign Strategy & Execution

  • Plan campaign mechanisms and execute marketing campaigns using data insights, customer segmentation, and market trends.

  • Optimize campaign performance to improve order frequency, retention rate, coupon effectiveness, and overall campaign ROI.

  • Manage allocated budgets effectively to maximize campaign performance and incentive impact.

  • Monitor coupon usage and do the report, campaign efficiency, and provide performance reports with data-driven recommendations to enhance future campaigns.

  • Set up, monitor, and evaluate in-app communications, including push notifications and email performance.

  • Collaborate closely with the Driver Operations and Customer Service teams to stay updated on direct feedback and operational issues that may impact on user experience or campaign performance.

What we seek

  • Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
  • 2–4 years of experience in loyalty marketing, CRM, or retention strategy (experience in tech, e-commerce, or logistics is a plus).
  • Strong analytical and problem-solving skills with the ability to translate data into actionable insights.
  • Hands-on experience with CRM or loyalty management tools.
  • Proficiency in Excel/Google Sheet or data visualization platforms (e.g., Google Data Studio, Tableau) is an advantage.
  • Excellent command of English (both written and spoken) — comfortable communicating with regional teams.
  • Positive and proactive mindset, with a collaborative approach to working with cross-functional teams.
  • Creative mindset with a keen eye for user engagement and customer experience.

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