Brand Manager

24 hours ago

Bangkok, Bangkok, Thailand Aurora Design Public Company Limited Full time

This individual will be responsible for developing brand strategies, marketing plans, and product innovations to drive product growth. They should feel comfortable working cross-functionally to execute these strategies and ensure brand consistency.

Responsibilities

  • Develop and implement comprehensive brand strategies and branch management plans across multiple channels to achieve business objectives.
  • Monitor and oversee team operations to ensure alignment with established goals and execution plans.
  • Conduct market research and performance evaluations, adapting strategies in accordance with company policies and prevailing market conditions.
  • Supervise, evaluate, and provide guidance to team members, offering advice and support to enhance individual and team capabilities.
  • Design and execute communication strategies to strengthen brand image across both online and offline platforms.
  • Formulate and implement sales strategies that align with the overall brand direction.
  • Analyze market-driven data to develop strategies that effectively meet the needs of target customers.
  • Collaborate with internal departments and external stakeholders, including establishing partnerships and exploring new opportunities to achieve business goals.
  • Manage and control budgets related to purchasing, pricing, and product discount strategies.
  • Oversee product management and inventory control to ensure alignment with sales performance and profitability targets.
  • Perform additional responsibilities and assignments as required by management.

Qualifications

  • Bachelor's degree or higher in Marketing, Accounting, Economics, or a related field.
  • Minimum of 5 years' experience in marketing, product management, and brand building, with at least 3 years in a supervisory or managerial role.
  • Proven experience in the retail business sector.
  • Strong planning and organizational skills, with the ability to solve problems, make sound decisions, and work effectively as part of a team.
  • Solid knowledge and skills in marketing and brand management.
  • Strong logical thinking with a focus on the big picture, sound decision-making supported by reasoning, deep analytical and adaptive thinking skills, strong mathematical proficiency, and a growth mindset.
  • Good knowledge and understanding of P&L, with the ability to analyze and manage numerical data effectively.
  • High attention to detail and accuracy in work execution.
  • Proficiency in MS Office applications (Word, Excel, PowerPoint) and Canva.
  • Excellent command of English, with strong presentation skills and a professional appearance.

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