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HR Generalist

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Bangkok, Bangkok, Thailand Shopee (Thailand) co., Ltd. Full time

Coordinate the Performance Management System (PMS) cycle, including mid-year reviews and year-end evaluations.

Update and track performance data in the system to support managers in addressing underperformance and managing performance actions in a timely manner.

Coordinate and facilitate the promotion review process in collaboration with HRBPs and business leaders.

Provide data insights to improve process effectiveness and alignment with business objectives.

Support in continuous enhancement of PMS policies and tools.

Key Talent Management Support the implementation of key talent identification and development frameworks.

Work with HRBPs and business leaders to track, review, and manage key talent pipelines and succession plans.

Coordinate talent calibration and key talent review processes.

Prepare reports and data analysis related to key talent and organizational health.

Maintain records and conduct regular analysis on span of control and stagnant employees to support workforce planning and development strategies.

Employer Branding & Social Media Collaborate with HRBP, recruiter, and Marketing teams to design and execute employer branding campaigns on social media platforms, with a primary focus on Facebook.

Manage content creation and posting schedules to promote company culture, employee stories, and career opportunities.

Monitor performance metrics and engagement rates to recommend improvements.

Training Series Project Support Support the planning, coordination, and execution of employee training series or learning programs.

Liaise with internal stakeholders and external vendors to organize sessions.

Track participation and feedback to continuously improve future sessions.

Assist in content development and communication related to training programs.

HR Projects Drive and support ad hoc HR projects aligned with organizational and People strategies.

Conduct research, benchmarking, and analysis to support project recommendations.

Manage project timelines, deliverables, and stakeholder communications.

Analyze employee engagement survey results and provide actionable insights to support continuous improvement of employee experience and workplace culture.

Qualifications: Bachelor s degree in Human Resources, Business Administration, Psychology, or a related field.

3-5 years of experience in HR, with a focus on talent management, performance management systems (PMS), HR projects, or learning and development.

Experience with HR systems, data tracking, and reporting is highly preferred.

Familiarity with managing social media content (especially Facebook) for employer branding is an advantage.

Skills: Strong analytical skills and attention to detail for data reporting and record-keeping.

Ability to update, track, and manage performance data and talent records within HR systems.

Project coordination skills with the ability to manage multiple priorities and deadlines.

Proficiency in MS Office, especially Excel; experience with HRIS tools is a plus.

Excellent interpersonal and communication skills to partner with internal stakeholders. Creative thinking and basic content development skills for social media are desirable.

High level of integrity and confidentiality in handling sensitive employee information.

Self-motivated, proactive, and able to work independently as well as in a team environment.

Job skills required: Branding, Employer Branding, Data Analysis

Job skills preferred: Excel, Social media, Research