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Assistant Manager, Trade Marketing

2 weeks ago

Sathon, Bangkok, Thailand Thai Samsung Electronics Co., Ltd. Full time

Responsibilities:

  • Contribute to the development and implementation of promotion strategy by working with Product Management and Sales Team to develop sell-out platforms and sell-out promotions strategy
  • Convert the consumer value proposition, developed by business strategy into customer and shopper value proposition at the channel and customer level
  • Monitor and report competitor price/promotion and benchmarking analysis.
  • Understand channel complexity and propose appropriate sellout / promotions to increase sellout in each channel
  • Propose, implement, track and evaluate sell-out activities to measure effectiveness, report sellout analysis, and recommend improvement to stakeholders
  • The role needs to work closely with Product Management Team, Retail Marketing Team and Sales Team in various channels to support go-to-market planning and execution and identify sell-out risks and opportunities and corresponding solutions.
  • Performs other duties as assigned by management /direct supervisor

Qualifications

  • Bachelor's or Master's degree in Economics, Marketing, Business Administration or related fields
  • 5-7 years' experience in trade marketing, category management, account management background with a leading consumer product or FMCG companies
  • Strong record of creating a winning vision in an environment, emphasis on merchandising, promotion and partnerships
  • Ability to create and implement business strategies that grow sales & margins and manage key business metrics
  • Proven ability to manage multiple tasks concurrently under aggressive timelines in a dynamic environment
  • Innovative and creative ability to identify and evaluate creative ideas, focusing on those that will create competitive advantage
  • Must have strong business acumen, awareness of market/industry trend and retail trends
  • Excellent Negotiation skill and Presentation skills are required
  • Must have excellent command of English and Presentation skills in both Thai and English
  • Must have excellent command of Computer literacy especially MS PowerPoint and Excel