Assistant Strategic Planner

2 weeks ago

Bangkok, Bangkok, Thailand 上海橘桥人力资源管理有限责任公司 Full time

Key Responsibilities:

  • Develop and present comprehensive, integrated media strategies for clients, encompassing

Social Media, KOL/Influencer marketing, OOH (Out-of-Home), and digital advertising.

  • Serve as a primary point of contact for clients, building strong relationships through regular

reporting, strategic insights, and proactive communication.

  • Lead client meetings to present performance data, campaign insights, and strategic

recommendations.

  • Manage and optimize paid social and search campaigns across platforms like Facebook,

Instagram, Google, and other relevant overseas channels.

  • Oversee the end-to-end execution of other integrated marketing projects like OOH,KOL

marketing campaigns, from identification and outreach to performance analysis.

  • Lead and coordinate the internal planning team to fulfill client objectives, ensuring high

quality work delivery and project execution.

  • Delegate tasks effectively, manage project timelines, and ensure all team members are

aligned on goals and deliverables. Foster a collaborative environment and mentor junior team

members.

Qualifications:

  • 1-3 years of experience in digital marketing, with a focus on SEA or Thailand markets.

  • Proven hands-on experience in managing and optimizing campaigns on Facebook and

Google Ads.

  • Demonstrated experience in at least three of the following: social media strategy,

KOL/Influencer marketing, OOH planning, integrated marketing, or account management.

  • Proven ability to manage multiple projects, lead team initiatives, and work effectively in a

fast-paced environment.

  • Experience in a client-facing role (Account Management or similar).

  • Strong English communication skills (verbal and written); an overseas background is a

plus for communicating effectively with international clients.

Core Requirements:

  1. Multi-skilled: Proficient in Facebook/Google advertising and familiar with at least three of

the following: social media, KOL, and out-of-home advertising.

  1. Client-oriented: Able to directly interact with clients, complete reports, proposals, and

maintain relationships.

  1. Team leadership: Able to coordinate the internal team, assign tasks, and mentor newcomers.

  2. Market experience: Must have 1-3 years of relevant experience in the Southeast Asian

market (especially Thailand).

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