Channel Sales Manager
2 weeks ago
Channel Sales Manager
What's On Offer
- Industry: Technology Product
- Perm Role
- Location: Thailand, Bangkok Remote
- 24 months contract role (with the possibility of extension)
- Competitive Compensation
Job Summary: We are seeking a highly motivated and results-driven Channel Sales Manager to establish, manage, and grow our partner ecosystem within the high-growth market. This strategic role is critical to our international expansion and revenue growth, requiring a blend of business development, partner relationship management, and SaaS sales expertise. The successful candidate will be the foundational partner channel leader for this country, responsible for recruiting, enabling, and driving sales success with a network of Value-Added Resellers (VARs), System Integrators (SIs), and Referral Partners. Job Description: 1. Partner Recruitment & Onboarding (Build)
- Identify and Recruit: Define the ideal partner profile for the Thai market and actively recruit high-potential partners (e.g., VARs, SIs, Consultancies) aligned with our product and target customer base.
- Program Implementation: Introduce and negotiate partner agreements, outlining clear performance metrics, margin/incentive structures, and rules of engagement.
- Enablement: Lead the initial onboarding and enablement process, ensuring partners are fully trained on our SaaS product, value proposition, competitive advantages, marketing materials and sales processes.
- Partner Management & Sales Growth (Run)
- Relationship Management: Serve as the primary point of contact for the country partner
ecosystem, fostering strong, trusting relationships at all levels.
- Joint Business Planning: Develop and manage joint go-to-market plans with top-tier
partners, including defined revenue targets, marketing activities, and sales strategies.
- Pipeline Generation: Work alongside partner sales teams to identify new opportunities,
build a robust pipeline, and facilitate joint sales calls and pitches.
- Performance Tracking: Monitor, analyze, and report on partner performance using key
metrics (e.g., pipeline growth, closed revenue, time-to-first-deal, partner satisfaction). 3. Strategy & Execution (Strategize)
- Market Insight: Gather and communicate regional market feedback, competitive intelligence, and partner insights to internal teams (Product, Marketing, Sales Leadership) to inform strategy.
- Channel Program Optimization: Recommend and implement localized adjustments to the global partner program, resources, and incentives to maximize success in Thailand.
- Conflict Resolution: Proactively manage potential channel conflict and ensure clear delineation between direct and indirect sales channels.
Job Requirements:
- Experience: 5+ years of experience in channel sales, partner management, or business
development, with at least 2 years in a SaaS or technology company.
- Expertise: Proven track record of successfully launching or significantly growing a partner
channel in Thailand.
- SaaS/Technology Acumen: Strong understanding of the SaaS business model, including
subscription revenue, cloud technology, and partner-led service delivery (implementation/consulting).
- Skill Set: o Exceptional communication and negotiation skills. o Fluency in Thai and English is Mandatory o Demonstrated ability to develop and execute complex sales and business plans. o Proficiency with CRM and Partner Relationship Management (PRM) systems (e.g.,
Salesforce).
- Attributes: Self-starter with an entrepreneurial mindset, and comfortable working
independently.
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