Marketing Manager

1 day ago

Khlong Toei, Bangkok, Thailand Thai Beverage Public Company Limited (Oishi Group PCL) Full time

· Managing brand product portfolio

· Applies an understanding of consumer, market and industry trends to daily work activities associated with the development and execution of brand-building opportunities.

· Develop key strategy and communication plan to launch new model, product and promotion, maintaining effective communication with internal and external contacts

· Managing product launches, maintaining effective communication with internal and external contacts

· Preparing marketing and promotional briefs; reports to related department

· Producing PR message to present brand value & image

· Providing marketing tools to support all parties

· Communicates result of marketing projects and initiatives; Identifies implications for the brand and provides recommendations for future actions.

· Working cross-functionally with operation, new product development, purchasing to plan, execute and manage the product road-map

· Collaborates cross-functionally to ensure the implementation of initiatives achieve financial goals (guest, sales, margin)

· Partners with agency and vendors in order to manage and develop brand-relevant recommendations.

· Executes the monitoring, tracking and evaluation of marketing plans.

QUALIFICATION :

· At least 5 years working experiences as in marketing field.

Food or Restaurant would be preferable; premium goods or services experience a plus

· Knowledge in Marketing Communication and Brand Management

· Highly accountable and commitment on the task and assignments

· Decisive & effective problem-solving ability

· Advertising and Brand Communications: Displays the ability to assist in translating the brand positioning and strategy into effective consumer advertising and communications.

· Consumer Knowledge: Demonstrates the ability to understand current consumer and industry behaviors, trends, attitudes, preferences and needs.

Be a champion for the brand's consumer target across the organization.

· Project Management: Demonstrates the capability to achieve desired outcomes on time and within budget through the application of project management principles and techniques.

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