Demand Generation Manager

1 week ago

Bangkok, Bangkok, Thailand smile Full time

ROLE OBJECTIVE

The Demand Generation Manager is responsible for driving pipeline growth for Smile's Enterprise Dental Cover through multi-channel B2B acquisition, ABM, outbound messaging, and targeted campaign execution. This role is deeply hands-on, performance-driven, and central to establishing and scaling Div 5.

Collaboration is key to success in this role. You will work closely with partnerships, product, information technology, and testing teams to ensure marketing efforts align with product development and user experience enhancements. Your contributions will directly influence Smile's position as a market leader in healthcare accessibility and affordability.

AMAZING REASONS TO WORK WITH SMILE

  • 100% Remote: Enjoy the flexibility and convenience of working from anywhere.
  • Full-Time Position: Secure a stable and consistent work schedule.
  • Similar Time Zone: Work seamlessly with a team in a compatible time zone.
  • Established Company: Join a nearly 20-year-old successful & growing organisation.
  • National Presence: Be part of a national Australian company.
  • Meaningful Work: Contribute to a noble mission to revolutionise quality healthcare accessibility and affordability.
  • Top-Tier Leadership & Team: Collaborate with 'A' leadership and 'A' players, including a successful Australian/Canadian Founder & CEO and a successful Silicon Valley CMO.
  • Excellent Culture: Thrive in a positive, supportive work environment with a long-serving team.
  • Data-Driven Decision-Making: Utilize data insights to drive strategic marketing efforts, personalise campaigns, and enhance customer engagement.
  • High-Impact Role: Shape the company's brand identity, customer journey, and digital growth strategy.

KEY RESPONSIBILITIES

1. Demand Generation (Core)

  • Execute LinkedIn Ads, outreach, retargeting, email flows
  • Build and optimise ABM programs
  • Test multi-channel acquisition tactics
  • Improve conversion from Lead → MQL → SQL
  • Report on pipeline performance and CAC/CPL trends

2. Outbound Prospecting

  • Conduct personalised outreach to HR/People & Culture leaders
  • Validate messaging, warm accounts
  • Support AU-based outbound when/if hired

3. Sales Enablement

  • Provide messaging guidance, ICP insights
  • Collaborate on pitch decks, one-pagers, ROI assets
  • Develop nurture flows for mid-funnel acceleration

4. Channel & Partner Support

  • Assist with messaging for HR consultants, brokers, wellbeing advisers
  • Support co-marketing activities 

5. Collaboration & Cross-Functional Alignment

  • Work closely with Content, Product, and Leadership
  • Align demand gen activities with Enterprise GTM
  • Share insights on ICP behaviour and high-performing messages

KEY PERFORMANCE INDICATORS

  • MQL volume and quality
  • SQL volume and conversion rate
  • Funnel velocity
  • ABM engagement
  • Outbound response
  • CPL, CAC trends
  • Pipeline-generated and revenue-influenced

REQUIREMENTS

Experience

  • 3–6 years in B2B demand generation
  • Hands-on execution across LinkedIn Ads, outreach, ABM, CRM
  • Experience generating enterprise pipeline

Skills

  • Data-driven optimisation
  • Message testing & ICP understanding
  • Strong communication
  • CRM automation (scoring, workflows, routing)

Nice-to-have

  • Channel/partner experience
  • Exposure to HR/benefits/enterprise SaaS

  • Demand Planning Manager

    2 weeks ago

    Bangkok, Bangkok, Thailand Suntory Full time

    Who We Are About your role Manage, advise, and challenge the business to create forecast so that one agreed number is used by all to plan the company's future direction and base key decisions on. Contribute to the short term and long term business planning process. Manage stock replenishment and inventory at the target level and handle stock exceptional...

  • Demand Planning Manager

    2 weeks ago

    Bangkok, Bangkok, Thailand Suntory Oceania Full time

    Requisition ID: 11147Who We AreAbout your roleManage, advise, and challenge the business to create forecast so that one agreed number is used by all to plan the company's future direction and base key decisions on. Contribute to the short term and long term business planning process. Manage stock replenishment and inventory at the target level and handle...

  • Demand Planning Manager

    2 weeks ago

    Bangkok, Bangkok, Thailand Suntory Beverage & Food Health Enrichment Full time

    Who We AreAbout Your RoleManage, advise, and challenge the business to create forecast so that one agreed number is used by all to plan the company's future direction and base key decisions on. Contribute to the short term and long term business planning process. Manage stock replenishment and inventory at the target level and handle stock exceptional cases....

  • Assistant Manager, Demand Management

    5 hours ago

    Bangkok, Bangkok, Thailand Samsung Electronics Full time

    Position SummaryMinimizes sales opportunity loss and cost in supply chain by operating strategic supply forecast considering the lead time based on market demand analysis. Improves demand operation level of sales subsidiaries by complying with rules & processes of supply management and maintaining optimal inventory for distribution. Maximizes SCM (Supply...

  • Assistant Manager, Demand Management

    4 days ago

    Bangkok, Bangkok, Thailand Thai Samsung Electronics Co., Ltd. Full time

    Design and generate weekly and monthly supply & demand statistical forecast reports.Evolve and maintain documentation and standard operating procedures for demand & supply planning processes and systems in accordance to business rhythm.Measure the impact of supply & demand forecast accuracy.Conduct current and future forecasting analysis, ensuring...

  • Assistant Manager, Demand Management

    2 weeks ago

    Bangkok, Bangkok, Thailand Samsung Electronics Full time

    Position Summary1. Minimizes sales opportunity loss and cost in supply chain by operating strategic supply forecast considering the lead time based on market demand analysis.2. Improves demand operation level of sales subsidiaries by complying with rules & processes of supply management and maintaining optimal inventory for distribution.3. Maximizes SCM...

  • Manager, Demand Planning

    4 days ago

    Bangkok, Bangkok, Thailand Suntory Oceania Full time

    Requisition ID: 11022Who We AreWhat You'll DoMaintenance forecasting tool, regularly reviewing approaches to ensure process, forecasting system and forecast accuracy improvements are explored effectively.Qualify sales forecasting data input, challenge new product, promotional and top line forecast information provided by Sales, Trade and Marketing or...

  • Manager, Demand Planning

    4 days ago

    Bangkok, Bangkok, Thailand Suntory PepsiCo Beverage (Thailand) Full time

    Who We AreWhat You'll DoMaintenance forecasting tool, regularly reviewing approaches to ensure process, forecasting system and forecast accuracy improvements are explored effectively.Qualify sales forecasting data input, challenge new product, promotional and top line forecast information provided by Sales, Trade and Marketing or distributor to ensure the...

  • Manager, Demand Planning

    4 days ago

    Bangkok, Bangkok, Thailand Suntory Full time

    Who We Are What You'll DoMaintenance forecasting tool, regularly reviewing approaches to ensure process, forecasting system and forecast accuracy improvements are explored effectively.Qualify sales forecasting data input, challenge new product, promotional and top line forecast information provided by Sales, Trade and Marketing or distributor to ensure the...

  • Demand Planner Executive

    6 days ago

    Bangkok, Bangkok, Thailand Nabati Food PTE LTD Full time

    Key Responsibilities:Develop and maintain accurate demand forecasts based on historical sales data, market trends, and promotional plans.Analyze sales data, market trends, and customer behavior to improve forecast accuracy and support business decisions.Coordinate and collaborate closely with Sales, Marketing, and Supply Chain teams to align forecasts...