Assistant Manager, MX Product Management

20 hours ago

Bangkok, Bangkok, Thailand Samsung Electronics Full time

Position Summary

The Product Marketing Manager – A-Series is responsible for developing and executing marketing strategies for Samsung's high-volume smartphone portfolio, driving demand generation and market share expansion.

Role and Responsibilities

Role And Responsibilities

  • Develop and implement marketing strategies for Galaxy A-Series across its product lifecycle
  • Manage end-to-end launch planning and execution for A-Series models
  • Define mass-market positioning and drive sell-out focused marketing initiatives
  • Establish pricing strategies, trade price stabilization, and margin structure for volume models
  • Forecast sales and demand based on market data and channel performance
  • Oversee marketing budget utilization and manage P&L efficiency
  • Drive channel-focused promotional strategies to accelerate sales performance
  • Monitor competitive landscape and execute agile response strategies
  • Strengthen distribution coverage and maximize business contribution
  • Conduct market research and derive actionable consumer insights
  • Analyze campaign effectiveness and continuously refine go-to-market strategy
  • Work closely with sales teams to ensure strong field execution and target achievement
  • Support product positioning through localized marketing activities
  • Performs other duties as assigned by HOD

Skills and Qualifications

Qualifications

  • Bachelor's degree required, Master's degree from overseas preferred
  • Solid knowledge on Strong ability to analyze market data and translate it into strategic business plans
  • Proven capability to communicate with sales and marketing teams to set and achieve targets
  • Ability to work in a fast-paced environment with strong prioritization and urgency
  • Excellent proficiency in Microsoft Excel and PowerPoint
  • High level of business English proficiency (written and verbal)
  • Strong understanding of financing schemes and installment calculation models
  • Solid knowledge of P&L management and accounting fundamentals
  • Highly analytical mindset with excellent problem-solving ability
  • Strong numerical aptitude and logical thinking skills

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