CRM Campaign Operations

1 week ago

Bangkok, Bangkok, Thailand Shopee Full time

Department Marketing

LevelExperienced (Individual Contributor)

LocationThailand - Bangkok

Our Marketing teams conceptualise and implement go-to-market activities to achieve increased usage and visibility. The Regional Marketing team is responsible for in-app campaign planning, product marketing, partnerships and content strategy to drive acquisition and engagement. The Regional Brand and Growth Marketing team covers all aspects of online and performance marketing, which involve tracking and measuring data to better reach our users. Our local marketing teams work closely with the regional teams to localise and adapt strategies to increase brand awareness and acquisition in each market. Browse our Marketing team openings to see how you can make an impact with us.

About the Team:

Our Regional CRM team creates impactful CRM campaigns to engage and retain Shopee users, enhancing their experience and lifetime value. The successful candidate will join the CRM Campaign Operations team to support the design, execution and troubleshooting of CRM campaigns as well as to drive innovative solutions to improve day to day operation efficiency.

Job Description:

  • Coordinate with CRM Campaign Management team and local teams across markets to ensure timely and accurate implementation of CRM campaigns, supporting a smooth user experience and effective campaign performance.
  • Communicate effectively with local teams across markets, request accurate input, and manage submission timelines to avoid delays in campaign execution.
  • Execute CRM campaigns using marketing automation platform
  • Understand campaign briefs and test plans, and translate them into detailed requirements and campaign design for setup on the automation platform.
  • Manage the creation and updates of CRM communication channels such as emails, in-app push notifications, Whatsapp messages.
  • Quality assurance of the campaign setup to ensure campaign accuracy before launch.
  • Monitor campaign delivery in a timely manner and proactively identify any issues.
  • Perform intermediate troubleshooting on issues related to delivery
  • Investigate the issue and identify potential root causes
  • Raise ticket for further investigation and follow up closely until resolution
  • Communicate the outcome of troubleshooting and propose next steps
  • Coordinate with Product team to conduct UAT Test for CRM Platform features
  • Actively identify opportunities to improve operational efficiency in campaign setup and workflow processes.

Requirements:

  • Bachelor's degree in any field; data-related backgrounds are a plus. Fresh graduates are welcome to apply.
  • Excellent organizational and time management skills. Ability to manage multiple campaigns simultaneously and meet deadlines.
  • Strong attention to detail
  • Strong Logical thinking and problem-solving skills
  • Solid communication skills - able to communicate professionally in English
  • Ability to work collaboratively in a fast-paced, cross-functional team environment.
  • Familiarity with marketing automation tools (e.g. Salesforce, Adobe) is a plus
  • Proficiency in Google Sheets/Excel is preferred
  • Able to work on weekends/holidays (when required)

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