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CRM Marketing Internship

3 weeks ago

Bangkok, Bangkok, Thailand Trip group Full time

About Us

Founded in 1999 and listed on NASDAQ in 2003 and HKEX in 2021, Group is a leading global travel service provider comprising of , Ctrip, Skyscanner, and Qunar.

Across its platforms, Group integrates travel resources from industry partners and helps travellers worldwide pursue the perfect trip with exceptional travel products and services.

We have four Customer Service Centres for established in Japan, Korea, the UK, and the Philippines, providing 24/7 customer service in 19 different languages.

We have more than 30,000 employees scattered across 30 countries in Asia, Europe, the Americas, and Oceania, striving to expand our global markets and aiming to be the world's leading and most trusted family of online travel brands that aspire to deliver the perfect trip at the best price for every traveller.

CRM Marketing Intern

About the Role

is looking for a CRM Marketing Intern to support the execution and optimization of customer relationship management initiatives. This role will work closely with the CRM and Marketing teams to deliver effective customer communications across multiple channels, supporting customer engagement and business growth.

This internship provides hands-on exposure to data-driven marketing, customer lifecycle management, and large-scale CRM operations within a leading global travel platform.

Key Responsibilities

  • Support the planning, execution, and optimization of CRM campaigns across Email, App Push Notifications, LINE OA, and other CRM channels
  • Assist in preparing campaign content , including message copy, basic briefs, and coordination with design teams
  • Help manage customer segmentation and targeting to ensure relevant and timely communications
  • Monitor and consolidate campaign performance reports (open rate, click-through rate, conversion metrics)
  • Conduct basic customer behavior and campaign performance analysis to support optimization initiatives
  • Coordinate with cross-functional teams (Marketing, Design, Product, Tech) to ensure timely campaign delivery
  • Support CRM operational tasks and other marketing-related assignments as required

Qualifications & Requirements

  • Currently pursuing or recently graduated with a degree in Marketing, Business Administration, Communication, or related fields
  • Strong interest in CRM, digital marketing, and customer lifecycle management
  • Basic understanding of CRM channels (Email, Push Notification, Messaging Platforms) is an advantage
  • Strong analytical skills with proficiency in Excel / Google Sheets
  • Good command of English (both written and verbal); Thai proficiency is a plus
  • Detail-oriented, responsible, and able to work in a fast-paced environment
  • Strong communication and collaboration skills

What You Will Gain

  • Practical experience in enterprise-level CRM marketing operations
  • Exposure to customer data analysis and performance-driven marketing strategies
  • Opportunity to work with cross-regional and cross-functional teams
  • Insight into CRM practices within a global online travel platform

Internship Details

  • Internship duration: 3-6 months
  • Working arrangement: Full-time / Part-time (subject to discussion)
  • Location: Bangkok / Hybrid ( 3 Days in the office)

Why Group

We offer a stage to unleash your full potential and drive global impact. As an international team, we embrace an open and inclusive culture that supports and respect team members in and out of the workplace. Everyone is on a trip, whether it's a career trip or a life trip. At Group, you can define your own trip by setting a goal and celebrate your success by recognizing the progress you have made.

What's more?

  • Our rapid business growth in global offers abundant career opportunities at various levels and in multiple functions

  • Internal transfer is encouraged, and global job rotation program enable you to pursue a global career path and make global impact

  • We provide learning opportunities to further your career in areas of leadership capability, soft skill and professional expertise.

  • We encourage flexible work arrangement

Have fun with company-sponsored greetings and activities at holidays, birthdays, and colorful team events.

Click the link to learn more about What makes Group a leading global travel service provider?

Click the link to learn more about This is a Trip Where Both Your Career and Life Can Flourish

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Have a good trip, and see you soon