Senior Product Communication and Insight Specialist
2 weeks ago
Job Purpose
Plan and execute product communications which includes leading and developing the product communication's overall strategy, defining the product content, message, story-telling and collaborating with other functions in other to ensure that the company's vision and customer satisfaction goals are met. They play a lead role to perform product research/insight to deepen our understanding of a product's performance, market trends, and customer preference.
Key Responsibilities:
- Create and execute a wide range of product communication launches, message announcements, and product communication initiatives to support strategic objectives and growth targets.
- Develop product materials, including sale brochures, sale illustrations, policy contract, articles, blog posts, PR messaging and statement for product communication.
- Help identify opportunities to increase product relevance and trust among internal and external stakeholders through product communication; key product feature, key selling point, persona, address and product question or concern for product communication part in highly credible way.
- Work closely with other teams to drive initiative/business forward; product, distribution/training, customer, legal, compliance etc.
- Bring the customer's perspective by executing product analysis and research activities to provide product insights and recommendation for product communication.
- Capture and interpret product data from a range of sources and communicate the finding to support team.
- Conduct meaningful research about product/consumer needs and market trends to guide product development and strategy.
- Interpret data and customer feedback to guide product actions.
- Provide support and advice to more junior team members.
- Manage and control budget.
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Bangkok, Bangkok, Thailand FWD Insurance Full timeAbout FWD GroupFWD Group (1828.HK) is a pan-Asian life and health insurance business that serves approximately 34 million customers across 10 markets, including BRI Life in Indonesia. FWD's customer-led and tech-enabled approach aims to deliver innovative propositions, easy-to-understand products and a simpler insurance experience. Established in 2013, the...
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