Growth Marketer

Job Description

The Opportunity

We're hiring a Senior Growth Manager – Thailand to lead our airline partnership strategy and drive holistic growth across both flight and hotel verticals in one of Southeast Asia's largest travel markets.

This is not a siloed role. You will own the travel products, managing strategic airline relationships while executing 360-degree growth campaigns that cross-sell hotels to flight bookers and drive SNAP package adoption. You'll work directly with airline partners as their primary account relationship manager, present at quarterly business reviews, and simultaneously own performance marketing, CRM, and partnership execution for the Thai market.

Key Responsibilities:

Airline Partnership Management

You will serve as AirAsia MOVE's primary relationship manager for airline partners in Thailand, responsible for commercial relationships that directly impact seat sales and revenue contribution.

• Strategic Account Leadership: Own the commercial relationship with airline partners including Thai AirAsia, Bangkok Airways, and international carriers operating Thai routes. Develop multi-year partnership growth plans that align airline objectives with MOVE's market strategy.
• Business Review Excellence: Lead monthly and quarterly business reviews with airline partners, presenting production trends, ATP (average ticket price) analysis, market share performance, and forward-looking booking data. Transform data into actionable insights that build partner confidence and unlock incremental inventory.
• Target Setting and Performance: Set quarterly and annual targets for airline seat sales in Thailand. Monitor achievement against PLB (Performance-Linked Benefit) agreement thresholds, optimize commission structures, and identify opportunities to grow share of wallet with each partner.
• Joint Marketing Programs: Develop and execute co-funded marketing campaigns with airline partners. Negotiate marketing development funds, coordinate promotional inventory access, and measure campaign ROI against partner expectations.

360-Degree Growth Leadership

This role transcends traditional siloed structures. You will own growth across both airline and hotel verticals, thinking holistically about customer lifetime value and revenue optimization.

• Integrated Revenue Ownership: Own both flight and hotel growth targets for Thailand. Develop strategies that view the customer journey holistically—from flight search to hotel booking to ancillary purchase—rather than optimizing each vertical in isolation.
• SNAP Package Acceleration: Drive adoption of AirAsia MOVE's signature flight+hotel packages in Thailand. Identify high-potential route-destination pairs, develop pricing strategies that leverage our airline ownership advantage, and execute campaigns that communicate the unique value proposition Thai travelers can't find elsewhere.
• Cross-Sell Engine: Build systematic approaches to convert flight bookers into hotel customers. Analyze booking patterns, implement CRM triggers, and develop personalized offers that capture incremental hotel revenue from our flight customer base.
• Full-Funnel Marketing Execution: Execute marketing campaigns across all channels—performance marketing, CRM, paid social, search, and partnerships. Own budget allocation decisions, ROAS optimization, and channel mix strategy for Thailand.

Thailand Market Strategy

Deep market expertise isn't optional—it's essential. You will translate understanding of Thai consumer behavior into competitive advantage.

• Market Intelligence: Maintain comprehensive understanding of Thailand's OTA landscape, airline distribution dynamics, and seasonal booking patterns. Monitor competitive moves from Agoda, Traveloka, and , and develop strategies that exploit our unique positioning.
• Consumer Insights: Translate Thai consumer preferences—mobile-first booking behavior, price sensitivity, holiday travel patterns, and destination preferences—into product and marketing strategies that resonate locally.
• Budget Stewardship: Manage Thailand marketing budget allocation across acquisition, retention, and partnership investments to maximize growth within efficiency targets.

Who You Are

Required Experience

• 12+ years of experience in digital marketing, growth, account management, or commercial roles within the travel/OTA industry
• OTA background is mandatory: Previous experience at Agoda, , Traveloka, Expedia, , , or comparable OTA platforms
• Airline partnership or B2B experience: Track record managing commercial relationships with airlines, GDS partners, or travel suppliers—understanding how OTA-airline economics work
• Thailand market expertise: Currently based in Bangkok with deep understanding of Thai travel market dynamics, consumer behavior, and competitive landscape
• Proven revenue impact: Demonstrated history of driving measurable revenue growth, hitting commercial targets, and growing market share in competitive markets

Essential Soft Skills

Relationship Builder: Natural ability to develop trust-based partnerships with airline commercial teams, hotel partners, and internal stakeholders

• Executive Communicator: Outstanding presentation skills—ability to synthesize complex performance data into compelling narratives for business reviews and strategic discussions
• Negotiation Expertise: Experience negotiating commercial terms, marketing investments, and partnership agreements with sophisticated partners
• Entrepreneurial Mindset: Thrives in ambiguity, takes ownership beyond job description, and drives initiatives forward without waiting for permission
• Thai Language Proficiency: Native or professional fluency in Thai is required; English business proficiency is essential

Success Metrics

You will be measured on outcomes that matter. Key performance indicators include:

Revenue and Commercial Targets

• Total flight bookings and gross merchandise value (GMV) for Thailand market
• Hotel booking revenue and SNAP package adoption rates
• Year-over-year growth in both airline and hotel verticals
• Market share gains against key competitors in Thailand

Airline Partnership Health

• Partner satisfaction scores and relationship strength
• Success rate on joint marketing campaigns with measurable ROI

Marketing Efficiency

• Customer acquisition cost (CAC) and return on ad spend (ROAS)
• Cross-sell conversion rates (flight bookers purchasing hotels)
• Customer lifetime value (LTV) and repeat purchase rates

We are all different - one talent to another - that is how we rely on our differences. At AirAsia, you will be treated fairly and given all chances to be your best.We are committed to creating a diverse work environment and are proud to be an equal opportunity employer.

Search Firm Representatives - AirAsia does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place.