Performance Marketing Specialist

2 weeks ago

Huai Khwang, Bangkok, Thailand Plantae Life Co., Ltd. Full time

Position Overview:

We are seeking a highly motivated and experienced Performance Marketing Specialist to join our dynamic marketing team. As a Performance Media Buyer, you will be responsible for managing and optimizing digital advertising campaigns across various platforms, with a primary focus on Social Media (Facebook, Instagram) and MarketPlace (Shopee, Lazada and TikTok). Your goal will be to drive exceptional results, improve campaign performance, and achieve key performance indicators (KPIs). If you are results-driven, analytical, and have a strong background in digital media optimization, we invite you to apply.

Key Responsibilities:

  • Digital Advertising Campaign Management: Plan, execute, and manage digital advertising campaigns across platforms
  • Optimization: Continuously monitor and optimize ad campaigns to maximize performance and achieve KPIs such as ROAS, CTR, and conversion rates.
  • Budget Management: Effectively manage advertising budgets, ensuring efficient allocation of resources and adherence to spending targets.
  • Audience Targeting: Develop and implement audience targeting strategies to reach and engage the right audiences, utilizing data-driven insights.
  • Ad Creatives: Collaborate with the creative team to develop compelling ad creatives and copy that drive engagement and conversions.
  • A/B Testing: Conduct A/B testing on ad variations, landing pages, and other elements to identify opportunities for improvement.
  • Reporting and Analysis: Generate regular performance reports and provide actionable insights to enhance campaign effectiveness.
  • Stay Updated: Keep up-to-date with industry trends, best practices, and platform updates to maximize advertising capabilities.

Qualifications:

  • Bachelor's degree in marketing, advertising, business, or a related field.
  • Minimum of 3-4 years of hands-on experience in managing and optimizing digital advertising campaigns, with a focus on Google, Facebook and Market place (Shopee, Lazada and TikTok)
  • Proficiency in digital advertising platforms such as Facebook Ads Manager, TikTok Ads Manager, and Google Ads.
  • Strong analytical skills and experience with data analysis tools and techniques.
  • Results-oriented mindset with a track record of achieving and exceeding performance goals.
  • Excellent communication and collaboration skills, as well as the ability to work in a fast-paced environment

How do we take care of your well-being?

Unlimited Vacation Leave – Take the time you need, when you need it

Group Insurance – Comprehensive coverage for your health and well-being.

Free Lunch – Fuel up with daily free lunches to keep you energized.

Flexible Working Hours – Work around your schedule.

Hybrid Work Environment – Balance your time between home and the office.

Start-up Culture, Without the Chaos – Innovation, collaboration, and agility, with the stability of an established brand.

Employee Product Discounts – Enjoy exclusive discounts on our homecare products.

Quarterly Extra Leave – Additional time off to recharge every quarter.

Plus more… Come grow with us at CORO&CO, where your work and well-being matter

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