Insights Senior Manager
1 week ago
Overview:
- Lead Strategic partnership to guide and evolve Portfolio thinking, Market development strategy and a winning marketing mix solutions anchored in Consumer, Market place and competition Insights.
- Define, shape, and lead the agenda on Consumer centricity, Trend spotting, Business Intelligence, Advance analytics, Innovation development, Media and Retail. Critical experience in decoding deep consumer behavior, Semiotics, Brand, communication and Innovation development, AI, Digitization of tools and capabilities.
**Responsibilities**:
- Strategic Leadership and commercial thinking to Drive Growth: Responsible for enabling the development of disruptive, differentiated Brand, communication and activation solutions across Foods and Bevs’ portfolio based on deep consumer, category, competition understanding/ Lead development of key brand growth initiatives to deliver the Pepsico Beverages / Foods Business targets.
- Brand/ Product Innovation and Commercialisation: Partner closely with the Commercial and category teams by providing marketplace and consumer Insights that shape the development of portfolio, brand and innovation strategies. Enable agile, differentiation innovation thinking anchored in Insights
- Advertising, Creative Development & Consumer Promotions: Ability to decode deep cultural, human, category tensions / drivers that guides development of strong Brand positioning and communication platforms. Partners with category teams to build differentiated engagement models for brands
- Joint Business Planning: Partner with commercial, category teams to develop compelling customer Joint-business plans to unlock category/ Brand growth
- Insights: Synthesise data across multiple sources (Consumer, Company, Competitor, Customer and external) to guide Insights driven Strategies for growth. Develop frameworks and tools to enable Trend spotting across consumers, category, Competition and Identify the most critical micro and macro trends that signal future growth.
- Setting the research agenda, designing, and approving research to answer business issues, managing ongoing tracking, the research budget, and the relationships with research partners. Leads and plans all consumer research and the selection and management of insights Partners.
- Ensure all consumer and market knowledge is distilled into clear, actionable summaries and implications and is communicated widely, frequently and persuasively
- Should have the ability to work with and develop new-age, agile Insights solutions based on
- AI, Digitisation
Qualifications:
- Sharp analytical mindset and capability to handle, curate and manage large data sets towards generating Insights and Foresights
- Ability to decode deep consumer understanding through Empathy, Semiotics, Human Insights
- Ability to triangulate Machine learning with Human Insights towards Trend Spotting
- Commercial thinking mindset and proven results on translating insights into action
- Good presentation and storytelling capability
- Strong leadership, Influencing skill, Senior Stakeholder management
- Advance in multi-tasking skill & work well under pressure
- At least 10-12 years of proven functional experience
- Commercial Savvy - ability to work with senior team & challenge/ partner with them in strategic decision.
-
Senior Executive, Client Service
1 week ago
กรุงเทพมหานคร, Thailand NielsenIQ Full timeMaintain an accurate, complete, up-to-date and insightful client business profiles to be shared with senior management. Assist senior staff in delivering quality services to clients and ensure the services provided to clients are timely and precise according to client business needs and specifications and at the same time meeting the company's quality...
-
Shop Insights Executive
1 week ago
คลองเตย, กรุงเทพมหานคร, Thailand PepsiCo Full time**Responsibilities**: **Roles** - Support category advisor project by - Assortment Review : for Salty-Snack products whereby PI stay in that segment ; plus Category Management project to be category-advisor - for MT & TT - Support on Insights’ Findings for WCCE project - Space Management: improve share of Space to win Space’s Game by leading planogram...
-
Senior Associate, Customer Insights
7 hours ago
กรุงเทพมหานคร, Thailand True Corporation Full timeJob Requisition ID: 757 - Company: True Corporation Public Company Limited **Job Summary**: Data Analytics role will be responsible for the customer analysis and insights as well as providing rich information or deep-diving analysis for better understanding the customer, identifying opportunities for improvement in processes based on data analysis...
-
Shopper Insight Assistant Manager
6 days ago
คลองเตย, กรุงเทพมหานคร, Thailand Suntory PepsiCo Beverage (Thailand) Full time4+ years of proven experience in retailer database. Fluent English. Provide shopper, category, and competitor insights to support Category and Sales team in strategic plans and AOPs. Monitor and track brand performance and evaluation of marketing mix - Pack Price and Promotion. Work closely with revenue management team on forecasting of sales volume,...
-
Senior Executive, Consumer Insights
1 week ago
กรุงเทพมหานคร, Thailand NielsenIQ Full timeJob Description **RESPONSIBILITIES** - Maintaining and building an accurate, complete, up-to-date understanding of the market with insightful data and intelligence - Accountable for analyses, charting and performing quality checks for analytic reports - Assisting in developing analytical solutions, consumer insight recommendation and developing...
-
Executive, Consumer Insights
2 weeks ago
กรุงเทพมหานคร, Thailand NielsenIQ Full timeMaintain an accurate, complete, up-to-date and insightful client business profiles to be shared with senior management. Assist senior staff in delivering quality services to clients and ensure the services provided to clients are timely and precise according to client business needs and specifications and at the same time meeting the company's quality...
-
Executive, Customer Insight
4 days ago
บึงกุ่ม, กรุงเทพมหานคร, Thailand Lotus's (Ek-Chai Distribution System Co., Ltd.) Full timeTrack and analyze consumer sentiments. Responsible for monitoring, tracking, analyzing, and reporting on customer satisfaction metrics to derive actionable insights and recommendations. Utilize customer feedback data to identify areas for improvement and opportunities. Prepare detailed reports summarizing key insights, trends, and recommendations. Present...
-
Senior Manager, Data Insights
2 weeks ago
กรุงเทพมหานคร, Thailand Agoda Full time**About Agoda** Agoda is an online travel booking platform for accommodations, flights, and more. We build and deploy cutting-edge technology that connects travelers with more than 3.6 million accommodations globally. Based in Asia and part of Booking Holdings, our 6,000+ employees representing 90+ nationalities foster a work environment rich in diversity,...
-
Head of Insights
2 weeks ago
กรุงเทพมหานคร, Thailand Cube Asia Full timeSince day one, we at Cube Asia have aspired to become the most trusted provider of e-commerce market data and insights for Southeast Asia. We believe that putting insights of exceptional quality into the world will serve as the best possible branding and marketing for what we do and who we are. In this role, you will work independently to lead Cube Asia's...
-
Insights Manager New
4 days ago
กรุงเทพมหานคร, Thailand LINE Plus corporation Full time**Department**:Strategy **Team**: Insights **Responsibilities** - Serve as a thought partner for internal businesses by: - Interpreting each business team's objectives and translate them into effective research designs (including qualitative, quantitative, desk research, etc.) - Helping the business teams develop precise hypothesis statements - Helping...