Category Sales Development

1 week ago

กรงเทพมหานคร, Thailand บริษัท มุ่งพัฒนา อินเตอร์แนชชั่นแนล จำกัด (มหาชน) Full time

สินค้าอุปโภค/บริโภค

วันนี้
- คุณสมบัติพื้นฐาน
- งานประจำ- 3 - 5 ปี- กรุงเทพมหานคร- ปริญญาตรีหรือสูงกว่า- ขึ้นอยู่กับคุณสมบัติและประสบการณ์- หน้าที่และความรับผิดชอบ

Developing the sales growth in all distribution channels and ensure the sales budget achievement as plan. Analyze and develop the sales/market share gain through the winning path to purchase strategy (Assortment, price, channel, merchandising, visibility and promotion). Understanding the consumer journey, data analytic, shopper insight, channels, competition environment to develop shopper marketing strategy to win over competitors. Ensure the effective and successful implementation of brand activities and consumer promotion via online and offline channels. Build strong partnerships with the trades/principals. Ensure all trade programs and activities are compliance with the existing regulations and internal compliance requirements.

**Main Duties and Functions**:

- Analyze information, data gather from various sources (Insight, AC Nielsen, Trades, Internal sales data) to identify the issues and opportunity of product, category and brand.
- Develop shopper marketing strategy plan or 4P strategy align to brand strategy to achieve brand plan objective in terms of market share, distribution coverage and sales achievement in all channels.
- Develop the sales/market share gain through the winning path to purchase strategy (Assortment, price structure, channel, distribution, merchandising, visibility and promotion) to ensure the availability, off take at point of sales.
- Manage and control the activities, projects implementation through channel of distribution, in achieving availability, price parity, point of sales and stock across market segment to maximize sales volume and distribution opportunities both offline and online channels including OMNI.
- Working closely with Principals, Marketing team and Sales team to create an initiative channel master plan, trade and consumer activities program in order to ensure the achievement of brand and channel objectives.
- Manage relationship with principals (For CSD who taking care Principal’s brand). Provide regular weekly/monthly report as agree and ensure the marketing plan alignment to the execution plan. Tracking and manage A&P spending/Forex with regular report provide to principal.
- Working with third party, ads/media/digital agency to develop the content, activation plan align to brand strategy.
- Regular market/field visit to collect shoppers, trade insight, competitors’ and consumers’ information in order to support strategy development, category planning, performance measurement, competitor monitoring and feedback to improve business performance.
- Actively participate and contribute in business planning activities involving brand and sales plan, demand forecasting, new product development, new businesses and budgeting process. Manage trade marketing budget and ensure the effectiveness to ensure all spending activities contribute to sales volume by setting activities KPI and implemented those activities according to the objectives and KPI.
- Effectively introduce New Products to the market with optimizing product availability and visibility.
- Understand and select the right promotional tactics to optimize both sell-in and sell-out.
- Monitor and evaluate performance to define actionable learning on how to improve promotional effectiveness among brands and versus the competition.
- คุณสมบัติ
- Bachelor's Degree or higher in Marketing, Business Administration, Economics or related field.
- A minimum of 5 years in sales or marketing management experience ,Trade marketing, Mar-tech, Digital marketing, Data analytic or Brand Manager preferably proven experience in FMCGs or other related customer driven organizations.
- Winning attitude, initiative, self-motivated, and willing to work hard
- Able to work independently and being a good team player
- Strong leadership with high commitment
- Fluent in English

ดูคุณสมบัติเพิ่มเติม
- สวัสดิการ
- Dental insurance
- Life insurance
- กองทุนสำรองเลี้ยงชีพ
- การฝึกอบรมและพัฒนาพนักงาน
- ทำงานสัปดาห์ละ 5 วัน
- ประกันชีวิต
- ประกันสังคม
- ประกันสุขภาพ
- ประกันอุบัติเหตุ
- ลาพักร้อน
- สิทธิการเบิกค่าทันตกรรม

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