Campaign and Acquisition

1 week ago

กรงเทพมหานคร, Thailand FWD Insurance Full time

FWD spans Hong Kong, Macau, Thailand, Indonesia, the Philippines, Singapore, Vietnam and Japan. In Thailand, established in 2012, FWD Thailand aims to provide customer-led insurance coverage whether it be savings, personal accident, retirement plans, or investment-linked insurance. Along with TMB, our bank partner and with over 900 staffs, we deliver fresh customer experiences and provide quality services to more than 900,000 customers nationwide.

FWD is a fresh insurance company for aspirational people who are looking forward to their lives ahead. We believe that life is all about living your passion and pursuing happiness; it’s our commitment to empower people to live their lives to the fullest everyday.

If you are looking for a company where can fuel your inspiration and cultivate your experience, join us on our exciting journey.

Responsibility- Create acquisition strategy and implement campaign for on-going and new product launching- Create paid media plan and work closely to GO COE and GO NBM team to optimize campaign to achieve target KPIs; including but not limit to programmatic advertising, digital awareness, KOLs, automated lead nurturing (SFMC)- Manage campaign on own and earn media channels plan to orchestrate the communication messages to target segments; including but not limit to company’s website, social assets, online PR.- Control development of creative materials to align with brand essence and drive ads performance.- Measure and optimize sale conversion of DTC E-Commerce, and provide analysis management report reporting for stakeholders- Control and balance budget spending to achieve targeted number of policy and VNB.- Seek and implement digital affiliate partners and control project launch timeline.- Advice and coach junior members to deliver tasks and solve any issues.

Qualification- Bachelor or Master degree in related fields-
- Google Analytics for business training is would be advantage- At least 7 years of experience in digital marketing / digital campaign management / online advertising

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